Info Marketing | Alex Mandossian's Blog

Endosements vs. Testimonials vs. Case Studies

By Alex Mandossian

Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these [Read more…]

Elements of a Effective “Quick-Start” System

By Alex Mandossian

If you’re an info marketer, small business owner or a service professional, then having a Quick-Start (QS) system is critical to accelerate the growth of your business.

For instance, as marketer who teaches how to get wealthy in the Domaining business, my first aim is to inspire, motivate and influence new students (customers) to get steeped into my QS system.

Click here if you want to see how this works first-hand.

Whenever one of my Domaining prospects converts into a paid Domaining student (and becomes a new member of my “tribe”), I bend over backwards to make sure [Read more…]

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

By Alex Mandossian

TeleSeminar Marketing is a great way to increase your sales and profits, especially during economic slumps. While that is easy to say, now I’m going to prove it to you by identifying and explaining the top 3 benefits of adding TeleSeminar Marketing to your marketing mix.

Top 3 Benefits of TeleSeminar Marketing

While there are many, many advantages of TeleSeminar Marketing, here are the top 3 in my experience:

TeleSeminar Marketing Benefit #1 – One to Many – The traditional model of marketing and sales is the one to one model. One person sits down with or gets on the phone with one other person to try to market to them and make a sale.

It’s truly amazing to me how so many people still follow the one to one model, even online. The one to many model is simple more efficient and reaches for people in the same amount of time. [Read more…]

The Seven Secrets of Action Management

By Alex Mandossian

Secret Number 1: Create Your Master To-Do List – Don’t write your list the day you want to do those things, write it the day before – sometimes a few days before. You want to write your master to-do list for the future. Why? Because it’s easier to come to a desk that’s clean and has a master to-do list that’s already been written sitting on it – that way, you can start your first prime-time hour by attacking that list and crossing things out. Isn’t that a lot easier than trying to invent things to do?

Secret Number 2: Block out your daily prime-time hours – A prime-time hour is anything you control 100% percent of and is going to generate revenue for you now or sometime in the future. Now, you can have just one prime-time hour a day or two a day, even four a day. Most people don’t have any.

Secret Number 3: During prime time, put pressure on yourself by using a timer – Put the timer where you can see it, right next to your computer screen. When that thing is counting down, is that putting pressure on you or what? When the beeper goes off, stop everything you’re doing. It’s incredibly important because you’ve got to give yourself a break.

Secret Number 4: Capture your big ideas digitally – Record three, four or maybe five thoughts that come into your head during the non-prime-time hours. And once they’re recorded, you don’t have to think about them anymore. You can purge them from your mind, freeing your brain to come up with more.

Secret Number 5: Offer one free consultation per week or per day – This is a free consult with a twist. The clients know that at the end of that consultation, if they want to continue to work with you, they are going to pay up at the end of the session.

Secret Number 6: Find a mutual coaching buddy – It’s great when you can give something to somebody, and they can give something back. Find a mutual coaching buddy.

Secret Number 7: Set your revenue quota every ninety days – First, figure out what you can make in a year, then divide that into weekly goals. Make sure it’s realistic. I like weekly goals because they’re easy to measure. Write down every week if you made it or not. Then, every 90 days, review how you did and adjust it – either up or down.

Want to learn more? Click here.

How do you stay focused each day? Leave your Facebook comment below in the Facebook comment box.

Judgment Versus Experience, What Do YOU Think Matters Most? [From ClickAndBeFree.com]

By Alex Mandossian

I wanted to take some time to share a great blog post that was recently posted on the Click and Be Free blog.

It’s a the first of a series of blog posts that ask the following question: Judgment versus experience, what matters most?

It’s a question that Fast Company has asked the most successful entrepreneurs, leaders, and businesspeople to answer on one of their sister websites, www.30secondmba.com.

So what do you think is more important in business, judgement, or experience?

Here are two responses that you might want to take into consideration before deciding.

Can’t decide yet? Look for the next installment of the series to watch more responses.

Internet Marketing Action Secrets: How to Create Your Master To Do List

By Alex Mandossian

There are so many actions you need to take to be successful in internet marketing that I create a daily master to do list.

I don’t use a palm pilot or Outlook for this. I use a physical master to-do list. It’s very important you do it this way because this is the way that works. I’ve tried it other ways and it hasn’t worked – it was overwhelming.

I am looking at my yellow pad that’s about five inches wide by seven inches tall. It’s a small junior legal pad with 50 sheets on it. It’s yellow and has about 20 lines on it.

I use this pad because I like to fill it up. When I fill it up, I feel like I’m doing something.

This pad is where I put my master to-do list. My list is not written the day I want to do those things, it’s written the day before – sometimes a few days before. You want to write your master to-do list for the future.

Why? Because it’s easier to come to a desk that’s clean and has a master to-do list that’s already been written sitting on it – that way, you can start your first prime-time hour by attacking that list and crossing things out.

Isn’t that a lot easier than trying to invent things to do?

The master to do list

The master to-do list is the first element – write out your action items. Remember, this is action management. Write out your action management in advance – at least a day before. Don’t write any more than 20 actions per day. I typically complete anywhere between 15 and 20. That’s all that’s humanly possible.

The second element is as I execute each action item, I cross out those suckers with a red felt-tip pen I bought specifically for that purpose. Do you know why I do that? I get to see all I’ve accomplished. I feel so good when I write those things down, and then cross them out with a red pen because they’re done.

At the end of the day, what happens?

The third element of creating your master to-do list. What do I do if I have three or four actions left over on my list? I put them on a new list. Let’s say it’s Tuesday. I’m going to flip the page. Make sure you flip the page. At the end of my day, I just cross out all of the ones I’m going to flip to the next day. That is very important. I cross out every single one, and I flip the ones I haven’t completed to the next day. If I have twelve left over, I didn’t have a very well-managed day, but I have twelve things to start out with tomorrow.

So, maybe I can do better.

Crossing out every single one of those actions is so satisfying to me, even though I have more for the next day, because the next day hasn’t started. I take the sheet of paper from today, scrunch it up and throw it in the wastebasket. That day is gone.

And are you ready to learn more about how I do it?

Then I invite you to check out http://www.AlexMandossianToday.com to claim your access to over 4 hours of my TeleSeminar Secrets Training.

Look for the TeleSeminar Secrets logo…fair enough?

How To Make A Case Study

By Alex Mandossian

How do you boost your productivity with creating case studies?

First, what is a case study? In the area of testimonials and endorsements, I think the lowest level is an endorsement. That is something that’s said about you, something nice, typically by a friend or colleague. It doesn’t hold as much water as a testimonial.

A testimonial is the next level where someone has purchased your product or service and has said something good about it because it worked.

A case study is the highest level. A case study is a business story about how your product or service has assisted or shown them how to get to the promise land — to get to the result they’ve been looking for.

I have three tips to make your case studies more productive.

To see the tips, look through the document below:

How To Make A Case Study | Alex Mandossian

View more documents from Alex Mandossian

Do you have video testimonials from your customers? If so, please provide a brief explanation in the comments section below about how you were able to get it, and feel free to share the link to the video if you have uploaded it online.

Download My FREE E-Book: 7 Step Guerrilla Marketing Action Plan

By Alex Mandossian

Marketing is war, anyway you look at it. You are battling other competitors. You are battling for mindshare of your prospects, customers and evangelists. Marketing IS combat and you NEED a strategy.

Jay Conrad Levinson, the father of Guerrilla Marketing, has been teaching this since the 80’s. He has millions of books that have been printed in over 38 languages.

According to him, I have done more Guerrilla Marketing plans than anyone else living on the planet. I think there are about 8000 people who have learned how to write a Guerrilla Marketing plan through me.

Many of those plans have been one-on-ones. I think I have done over 3,000 one-on-ones in about five years. It’s phenomenal. I do group sessions now, and I teach one-on-many.

Like many others, you can join the ranks of successful people that are using this powerful tool to build and grow their business.

Are you ready to get started? If so, click the image below to download your copy of my free E-book: the 7 Step Guerrilla Marketing Action Plan:

How To Get More Testimonials From Your Clients

By Alex Mandossian

Everyone wants more testimonials from their clients, but not everyone knows how to go about getting them. I’ve put together a few tips that will help you start getting more testimonials. It just takes a little work on your end. Take a look:

How To Get Testimonials | Alex Mandossian

View more documents from Alex Mandossian

How do you get your testimonials? Tell me on my Facebook page today.

Connect With Alex Mandossian On Your Favorite Social Media Sites

By sbc

New York Times Best Selling author and master networker Harvey Mackay once wrote, “If I had to name the single characteristic shared by all truly successful people I’ve met in my life, I’d say it’s the ability to create and nurture a network of contacts.”

I couldn’t agree more. That is why I would like to personally invite each and every one of you to connect with me, Alex Mandossian, on your favorite social media sites.

Connect with me today. I’d love to start interacting with you:

Facebook:

Twitter:

YouTube:

LinkedIn:

Elements of a Effective “Quick-Start” System

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

The Seven Secrets of Action Management

Judgment Versus Experience, What Do YOU Think Matters Most? [From ClickAndBeFree.com]

Internet Marketing Action Secrets: How to Create Your Master To Do List

How To Make A Case Study

Download My FREE E-Book: 7 Step Guerrilla Marketing Action Plan

How To Get More Testimonials From Your Clients

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