Info Marketing | Alex Mandossian's Blog

Why “Bad Info” Cripples Your Marketing Power

By Alex Mandossian

Copywriting legend, Gary Halbert used to say: “Nothing in business (or life) is more expensive than bad information.”

That’s not only true when you’re doing research for your copywriting communications, but it’s also true in your list building and database marketing activities.

“The only thing worse than no information is bad information,” reports Denny Hatch, founder of Who’s Mailing What?

As it relates to database marketing, “at least with no information you know exactly where you stand. Bad information will always destroy a program,” Denny adds.

Bad advice typically leads to [Read more…]

What Happens When You Just Market? Nothing!

By Alex Mandossian

Watch this video (above) if you want to once-and-for-all discover why your marketing skills are not enough.

If you want to monetize your presentations faster, better and easier, then it pays to learn how to develop and more effectively utilize your promotional skills.

Promoters are the “rainmakers” of the business world because they have the ability influence their most skeptical prospects to take action (by voting with their wallets) and become loyal customers.

The video above will take just 12 minutes out of your day, but what you discover may change your presentation style (and annual income) forever.

Take a look at the video now and then please give me your feedback in the comment section (below).

Why An Article-A-Day Keeps The Recession Away

By Jeff Herring

Article marketing has recession-proofed my online businesses. I know that is a big claim, and lots of people are talking about how to recession-proof your business right now.

Read on to discover how to really do it with Article Marketing and the article-a-day strategy. Here are 7 ways an article-a-day can recession-proof your business:

1. Extend your reach – I like to call my articles my “international evergreen article agents.”

My articles allow me to reach all over the world into many markets that I could not have reached in any other way. And they are evergreen, which means they are out there forever, delivering good information with links back to my websites and blogs.

For example, just one of my articles published online in August of 2005 still receives an average of [Read more…]

The “Magic Formula” Revisited

By Alex Mandossian

Whether you want to improve your marketing communications with the spoken or written word, I believe one formula – The Magic Formula – is your fastest, easiest and most reliable tool to influence more prospects and customers.

The Magic Formula was first developed by Dale Carnegie and in three simple steps it’s everything you need to know to become an incredibly poised, polished and masterful communicator – online or offline!

Here’s the formula in its simplest form:

STEP 1: Incident – What specific incident inspired the purpose surrounding of your topic?

STEP 2: Action – What specific action do you want your listener/reader to take?

STEP 3: Benefit – What specific benefits will your listeners/readers gain as a result of taking action?

It doesn’t matter if you’ve read How To Win Friends And Influence People or if you want to become a professional speaker. Carnegie’s Magic Formula is time-tested to hold any audience’s attention from the first time you utilize it.

The formula is practical communication tool that ensures immediate action taken by your listeners/readers. Make it your secret to begin to dramatically improve the pulling-power of your websites, teleseminars and online videos.

You’ll be surprised and even thrilled by how frequently you find yourself reaching for this powerful technique to help you achieve your goals faster and boost the impact of your personal influence.

So … What’s Your Story?

By Alex Mandossian

In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling co-author of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves.

“When you change your story, you will transform your business and personal life,” writes Dr. Loehr.

Click here to get free instant access to my Virtual Book Tour (VBT) on The Power of Story with Jim Loehr and be sure you also tell a friend or colleague whom you feel needs to rewrite their story ;-)

Because I’ve devoured his new book – 3 times – I want you to eavesdrop in on this VBT and hear me grill Jim on these fascinating topics:

Page 39: “Why the premise of your story becomes the purpose of your life…”

Page 74: “What the “Because I Can” syndrome is and how it can cripple you!”

Page 122: “The 2 voices of storytellers – which one most likely requires rewriting…” <– This is a biggee!

Page 137: “How the 3 rules of storytelling can change your life forever!”

Page 155: “Why multi-tasking depletes your energy and lowers productivity…”

And much, much more!

Request: Click here to get free instant access to this event and please choose to participate in our worldwide “ASK” campaign.

Just type-in a “Yes please” or “No thanks” in the Q&A Box (at the bottom of the page) to indicate if you’d like me to conduct a 5-Module Teleseminar Series with Dr. Loehr in the future. Many thanks!

The $2.7 Million Giveaway (Recorded Live)

By Alex Mandossian

For the past 21 months, I’ve been looking into how I might assist Entrepreneurial CEOs in North America to transform their business dreams into reality … faster, better and with less effort.

On October 3rd at 10am Pacific / 1pm Eastern, my co-founding partner of SmartStartGiving, Linda Lopeke, and I recorded our first of three Teleseminars to launch the “Mandossian $2.7 million giveaway.”

Click here if you missed this history-making Teleseminar and remember to visit SmartStartGiving.org so you can read about our first of three rounds of winners.

3 Tested Tips That Expand Your “Article Reach”

By Jeff Herring

So what does it mean to extend the reach of your articles?

Extending the reach of your articles simply means to get your articles in front of as many eyes as possible … in as many consumable forms as possible.

Let’s take a closer look at three powerful strategies for doing just that:

1. EzineArticles + Twitter = More Exposure – If you are an info marketer who wants to extend the reach of your articles, then set-up your EzineArticles account to automatically post your approved and published articles to your Twitter profile.

You set this up by going into your Author’s Area at EzineArticles, then your Profile Manger, and then Edit Your Author Bio. In the fields provided enter your Twitter user name and pass word.

Now each time one of your new articles is approved and published at EzineArticles, an announcement will automatically be posted to your Twitter profile. In this way you are [Read more…]

The “Decoy” Pricing Model

By Alex Mandossian

According to Wikipedia, the “decoy effect” (also known as the “asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more…]

“What are we ‘Split Testing’ today?”

By Alex Mandossian

I ask myself that 6-word question at the beginning of each day … and I’ve asked it repeatedly ever since December, 2004.

And one of the things I’m certain of is that this world-class question – more than any other question I ask daily – has unlocked the door to the secret passageway to accelerated growth, wealth and success.

I encourage YOU to ask yourself (and YOUR Team): “What are we Split Testing today?” at the beginning of each day and then sit back, relax and watch what happens for the rest of your day ;-)

Magically, this powerful “marketing declaration” almost instantly puts you (and your Team members) into a more Socratic and more “market-centered” Mindset.

This is one of those world-class questions that puts you in the marketer’s “driver seat” to capture more profits, faster, better and easier … without the burden of truth needing to rest on YOUR marketing shoulders any longer.

In my own business, this world-class question has assisted me to achieve more accelerated growth month after month, without the typical stress and worry that accompanies marketing guesswork.

That’s why I want you to take a moment – right now – and review the 14 single-variable split tests [Read more…]

QUICK TIP: Automatically Syndicates Your Content

By Alex Mandossian

If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!

Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.

(See it at the lower-left corner of this post?)

Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.

Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.

Why “Bad Info” Cripples Your Marketing Power

What Happens When You Just Market? Nothing!

Why An Article-A-Day Keeps The Recession Away

The “Magic Formula” Revisited

So … What’s Your Story?

The $2.7 Million Giveaway (Recorded Live)

3 Tested Tips That Expand Your “Article Reach”

The “Decoy” Pricing Model

“What are we ‘Split Testing’ today?”

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