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Repurposing: The E-Book
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In the last blog post I talked about two ways to repurpose. Today I′ll talk about a third – the eBook.
An eBook is the digital equivalent of a printed book and is downloaded directly from the Internet as a PDF file.
A great example is the eBook PowerPause by Mr. John Harricharan.
PowerPause is a digital book that was repurposed several times over. He took one concept and splintered it into many products. With each repurposing, there′s more profit. [Read more…]
First 5 Commandments of Podcasting
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You may be aware that Paul Colligan and I are about to launch a new course titled Podcast Secrets.
This course stemmed from the book that Paul and I wrote together called The Business Podcasting Bible.
In the book we discuss the 10 commandments of business podcasting. Today I′ll share 5:
1. Thou Shalt Ask My Audience: Go directly to the market first and ask them what they want. Create the message from their feedback. [Read more…]
Catch a Podcast
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Are you frustrated with technology? Especially the lack of instruction out there on how to use it?
I ask this because it was part of my discussion with Paul Colligan in episode #36 of Marketing Online Live.
I personally am still not happy with the search features surrounding pod catching.
People just assume (or I guess whoever is running the podcast platforms where you can catch and download this stuff), that others know what they′re doing. [Read more…]
.pdf on an iPod – Is It Realistic?
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In episode #32 of Marketing Online Live, Paul and I discussed the fact that podcasting isn′t just “audio,” especially now with the Video iPod.
This means that anyone who subscribes to our content can receive any type of media through the podcast channel.
iTunes has embraced this by setting up little icons for different media.
They have the monitor icon if it′s a video or the icon that looks like a page if the media is a PDF file.
So the concept of shooting whatever media you want down the channel is definitely coming. [Read more…]
Is It Too Late For Microsoft?
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Podcasting is so much more than just listening to Internet radio in front of the computer.
It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.
It′s about people pursing their interests and having something at the tips of their fingers – whenever they want it.
People spend hundreds of dollars on their players (and accessories) – whether it be an Apple iPod or another brand of MP3 player – not to mention all the information they put on it, whether it′s songs, podcasts or information products. [Read more…]
Search the Internet Like a Techie
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RSS – which stands for “really simple syndication,” is a way to subscribe to Internet content.
It puts users in control of what information they receive.
It has also opened a whole new world of possibilities for online information marketers.
Why? Because RSS is about streamlining and personalizing information, which is the bread and butter for information marketers.
Information distribution via the Internet has evolved through three distinct phases. [Read more…]
From Suspect to Prospect
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What is Web Conversion?
Conversion is the percentage of people converting from one phase to another. Are visitors converting to leads or to orders or to action?
Your goal is to get your suspect to become an evangelist as quickly and inexpensively as possible.
Conversion Ratios
The biggest mistake people make is that they attempt to leapfrog the suspect over the prospect to become a customer. This is something that doesn′t happen overnight.
The biggest mistake people make is that they attempt to leapfrog the suspect over the prospect to become a customer. This is something that doesn′t happen overnight.A good conversion rate for converting a suspect to a prospect is 50%.
Conversion from prospect to customer is much lower. 2% is fantastic. 1.5% is fantastic. The percentages will all depend on the dollar price of the item.
Converting a Suspect to Prospect
Have you ever talked to a salesperson, such as a car or insurance salesman who “vomits” information on you without finding out a thing about you?
Instead of vomiting on my suspects, I have developed over the years something called the “shy yes” page. It′s the page where I get my first yes; it helps visitors make the first decision.
Visitor Value
Visitor value is the other part of the equation. If 100 people come to a site and one converts to a sale of your $100 product, then 1% gives you $100 or a $1 visitor value. One hundred visitors divided by $100 is $1 visitor value.
Visitor value is the other part of the equation. If 100 people come to a site and one converts to a sale of your $100 product, then 1% gives you $100 or a $1 visitor value. One hundred visitors divided by $100 is $1 visitor value.
One hundred visitors divided by the value of $50 with 5% conversion is only a 50 cent visitor value, half as much but five times the conversion rate.
Do you see how visitor value has everything to do with a combination of conversion and the price of the offer?
Podcast Secrets
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