Modern research into a 40-year study (started back to 1971) concludes that “happiness is contageous” (the full story is in Yahoo News).
The same U.K. research team that recently reported how obesity and smoking spreads in networks, now also concludes that the more happy people you know, the more likely you yourself will be happy.
Duh … right?
But please continue reading because I think you’ll discover that finding and focusing on the happy people on your marketing team will create more growth for your business in 2009.
Marci Shimoff reported a similar conclusion during our 65-minute Virtual Book Tour for her runaway best-selling book, Happy For No Reason
(If you want free instant access to that VBT, just type-in [Read more…]
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
In Part 1 of this Marketing Paradoxes three part series, you learned about the Paradox of Distribution which I defined as follows:
If the only thing you are doing with your Article Marketing is publishing your articles on the Article Directories, then you are missing out on a great opportunity to repurpose and extend the reach of your articles.
Blogging and Tweeting – A Natural Combination
Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.
When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.
The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!
NOW let’s connect your blog and Twitter. Get the WordPress plugin TwitterTools. This plugin allows you to create a tweet from every new blog post – automagically!
Want to know the real secret? Don’t stop at Twitter Tools. Go back to Twitter later and tweet about your blog post. Double the value of Twitter Tools AND your blog.