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What Makes Good Trusted Advisors Great?

By Alex Mandossian

jay-blog-post We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.

And if you want to become the most recommended (and wealthiest) trusted advisor on your topic of expertise, then I encourage you to adopt the Thought Leadership (TL) Mindset.

As soon as Jay Abraham decided to adopt his TL Mindset, he quickly became the world’s highest paid marketing consultant … almost overnight!

I can’t guarantee that you’ll achieve the same revenue or status results that Jay has enjoyed over the past 30 years, but I can guarantee to educate you to make an intelligent decision on which TL Mindset is ideal for you.

The TL Mindset I discovered about myself was my unique ability to conduct Teleseminar expert interviews back in 2002. Since then I have been acknowledged by my colleagues, friends, mentors and students as “The Larry King of Teleseminars.”

I am now a trusted advisor for many of the world’s greatest Thought Leaders within the Human Potential Movement.

Now it wasn’t easy to get leaders such as [Read more…]

“From Here To Having It All”

By Alex Mandossian

Ken Dunn

Listen to the Replay…

Ken Dunn is an author, speaker and entrepreneur who provides inspiration and leadership in his new book, “From Here To Having It All.” The book is dedicated to his father, Allen Dunn, who lost a battle with Lou Gehrig’s disease at the age of 54.

During this 1-hour Virtual Book Tour, Ken talks about the three types of leaders, how to find a mentor and why “prospecting” must be your core task in business. He is donating all of the proceeds from book sales to the Canadian ALS society in memory of his dad.

Click here to add this book to your library.

“Outer Circle Marketing” Target Exposed

By Alex Mandossian

Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.

The biggest outer circle is WHITE and directly surrounds the smaller BLACK ring closer to the middle. (Please refer to the picture to the left to see the five colored rings).

The BLACK circle surrounds a smaller BLUE circle, which in turn, surrounds an even smaller RED circle. That RED circle surrounds the fifth circle which is YELLOW and in the center of the target known as the “bull’s-eye.”

Why am I telling you this?

I’m telling you this because it is a useful analogy of how your prospects take aim at your marketing offers, whether they want to become first-time customers or multi-buyers.

The way I see it, the WHITE outermost ring represents your “get-to-know-you” offer such as a free Teleseminar, eBook, audio eCourse or video.

This is your opt-in email offer. To continue the analogy, it is that defining moment when a new prospect has successfully hit your target by aiming and shooting their imaginary arrow at your outermost WHITE circle.

“Outer Circle Marketing” is Time-Tested: Please realize that what I’m talking about here is not just another clever marketing analogy that’s untested. It is tested and it is time-proven.

OCM = “Outer Circle Marketing” and that’s also the formal name I’ve given to this new breakthrough strategy. If you want to experience it first hand, join my AskAlexToday Teleseminars scheduled on the first Thursday of each month.

I’ve utilized OCM for the past 2 years with [Read more…]

History Of The “Entrepreneurial Revolution”

By Alex Mandossian

In his February 24th State of the Union Address, Barack Obama publicly declared that “The future of our economy relies on the imagination of our Entrepreneurs.”

That twelve-word sentence in President Obama’s speech isn’t about politics as much as it is about business. Your business. My business. And the dawn of a brighter new future of the “Entrepreneurial Interdependence” era that’s now upon us.

Quick History Lesson: In the 20th century, Americans traded their Entrepreneurial Independence (which they enjoyed for the previous 200 years), and began a 50-year stint of dependence on the modern-day Corporation.

Think back to that famous scene that happened on September 17th, 1787 during the Signing of the U.S. Constitution.

The central figures who were present included George Washington, Alexander Hamilton, James Madison and America’s first millionaire, Benjamin Franklin. These Founding Fathers were opposed by [Read more…]

7 Reasons to Repurpose Twitter Articles

By Jeff Herring

If you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff.

With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter

1. Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes as possible. When you publicize your articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you – your reach rapidly multiplies.

2. It’s Helpful – When you are having conversations there and you see a question where one of your articles could help, you are being very helpful to someone when you refer them to you article(s). How’s that for upping the “know, like and trust” factor.

3. Ups Your Expert Status – Mentioning your articles and using them to answer questions increases your [Read more…]

A Great Way To Start Your Day

By Alex Mandossian

Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper. Others watch the morning news on CNN. And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more…]

3 Marketing Lessons Learned From Geese

By Alex Mandossian

Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort.

Got 2 minutes, 17 seconds to spare right now? Grab your mouse, click on the picture below and watch this clever video.

As each goose flaps its wings it creates an uplift for the other geese that follow. By flying in a “V” formation the whole flock adds 71 percet of extra flying range.

Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.

When a goose falls out of formation it feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.

Lesson #2: Entrepreneurs who willingly accept feedback from their target market accelerate the growth of their business faster, better and with less effort.

When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.

Lesson #3: Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.

When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it. Entrepreneurs who protect their their teams can grow their businesses even during economic downswings.

Write a comment below and forward this post to a friend or colleague.

Why Is Google Unhappy About Getting “Verbed?”

By Alex Mandossian

The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more…]

Blog Survey: Shall I Post 3X Per Week In 2009?

By Alex Mandossian

I made a public declaration about six months ago to consistently post 2X (two times a week) for the rest of 2008. It was more work than I originally realized, but I’ve been pleasantly surprised by the number of “referrals” and “comments” I’ve received ever on this blog ever since. Many thanks!

As I indicated on my Dec. 26th post, I’m only focusing on 4 marketing tasks to grow my business. I plan on “outsourcing” my weaknesses to vendors who play at things I work at. One of my strengths is Blogging.

Here’s The Survey Question: If I blog 3X per week vs. 2X per week, will you read and comment on my posts? If your answer is YES, then say so and give me your brief reason WHY.

As Jim Rohn says, “The bigger the WHY, the easier the HOW.” So if your answer is NO, I want your candor to tell me WHY. Deal?

If I get a “Net Score” of 101 YESes (Total YESes minus Total NOs = Net Score), then every Monday, Wednesday and Friday in 2009 at 8:44am Eastern, you’ll see a new blog post. If I don’t get that “Net Score” I’ll continue at 2X/week.

Make your YES/NO vote in the “Reply Box” (click “Comments”).

Blogging and Tweeting – A Natural Combination

By Cathy Perkins

You have your WordPress blog – don’t you? If not, you should. Now let’s hook up your blog to Twitter. What’s Twitter, you ask?

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you. If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog and have the opportunity to opt-in.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!

NOW let’s connect your blog and Twitter. Get the WordPress plugin TwitterTools. This plugin allows you to create a tweet from every new blog post – automagically!

Want to know the real secret? Don’t stop at Twitter Tools. Go back to Twitter later and tweet about your blog post. Double the value of Twitter Tools AND your blog.

What Makes Good Trusted Advisors Great?

“From Here To Having It All”

Listen to the Replay…

“Outer Circle Marketing” Target Exposed

3 Marketing Lessons Learned From Geese

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