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The 4 Most Reliable Tele-Interview Questions

By Alex Mandossian

Kolb Post1 Whenever I conduct a Teleseminar interview with a thought leader in my area of interest, I often lean on the four learning styles that researcher David Kolb discovered in the 1980s.

Your listening audiences typically fit into four distinct learning styles Kolb uncovered and they are: WHY learners, WHAT learners, HOW learners and WHAT IF learners.

Which of the four learning styles do you feel that you fit into?

Regardless of your learning style, I believe anyone can become a great interviewer if they focus on what Kolb’s findings over 20 years ago.

To make it easy for you, here’s the questioning sequence template I utilize in my own interview that is a trusted friend to inoculate me from embarrassment or and criticism from blowing an interview:

WHY is (TOPIC) so important for our audience to learn more about?
WHAT is (TOPIC) by definition?
HOW does (TOPIC) work in a step-by-step process?
WHAT IF our listeners utilized the strategies you are teaching us about (TOPIC), what would their live be like in 30 days, 90 days, 1 year?

Just fill-in your topic of interest where you see “TOPIC” above and you’re good to go!

You can also ask questions about obstacles or strategies or questions that are specifically relevant to your topic and audience. But the four questions you can’t live without are the WHY, WHAT, HOW and WHAT IF questions.

I consider them my four most trusted servants to [Read more…]

The 4 Pillars of the New PR

By Marc Harty

PR Pillars New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts.

In “The New Rules of Marketing and PR” author David Meerman Scott explains, “The Internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online news releases and other forms of Web content let organizations communicate directly with buyers.”

In the past, the media, as gatekeepers, deemed who received exposure and who didn’t. New PR offers many ways to reach prospects, buyers and key influencers directly.

And yet with so many choices available, it’s easy to over emphasize technology and tools while core activities like strategy development often receive short shrift.

For that reason, I present “The 4 Pillars of the New PR.” (Complete with handy mnemonic device for easy reference: each pillar begins with the letter “S.”)

New PR Pillar #1: Strategy

Strategy is “the what” and tactics are “the how.” The “what” could be [Read more…]

READ THIS … If you missed the Video

By Jeff Herring

article If you are just starting out in Article Marketing here is how to quickly and easily create your first 10 articles.

And by the way, this also works for more experienced writers and experts.

Your First 10 Articles

If you are serious about creating articles and the traffic that comes with them, then these are the simple steps I want you to follow:

Step 1 – Pick a specific topic in your niche that you know well. The more specific the better.

Step 2 – Make a list of 7tips you would give to your ideal client about this topic.

Step 3 – For each tip craft 35 – 50 words of explanation on how to use the tip.

You now have your first article. Now here come a few more … [Read more…]

Monetize Your “Fan Pages” on Facebook

By Alex Mandossian

Take a moment to watch this video and then follow-through with the CTA (Call-To-Action) I recommend during the video presentation.

This video will take just 4 mins, 39 secs out of your day, but what you discover may help you monetize your social media presence for the life of your business.

A few of my claims in this video may offend some online marketers, and yet put smiles on the faces of others.

What’s most important about this video is NOT my claim about the mass decomposition of media, or how the one-to-many marketing model is becoming obsolete.

What’s most important is for you realize that social media can be monetized if you utilize this simple Formula:

(Ask Squeeze Page) x (Facebook Fan Page) x (Teleseminar) = Faster Profits

Test it out so you can find out for yourself.

If you prefer to experience the process before you test is, just visit my special Facebook Fan Page and get registered for the free EMI Teleseminar(s) this Thurs, September 3rd.

VIDEO: Quickly Create Your First 10 Articles

By Jeff Herring

Click the garnet arrow to watch this short video about how to quickly & easily create your first 10 articles!

And remember, this strategy works for experts, too… Please comment on this video and pass it on.

Worldwide Survey to Define “Abundance”

By Alex Mandossian

Abundance is a concept often debated in spiritual and entrepreneurial circles.

Entrepreneurs commonly use the catch-phrase “thinking BIG,” but they really mean the same thing. What I know most about the abundance mindset is that it is the polar opposite of the scarcity mindset.

The concept seems easier to define it by what it is not, rather than what it is.

I find it challenging to define abundance because it’s one of those unique words that must be experienced to really be understood, not just explained.

Self-esteem visionary Nathanial Branden once told me, “People want experiences, not explanations.” I believe that explanations are filtered through the mind whereas experiences are filtered and felt by the heart, which suggests that the abundance mindset is a process, even a daily practice and not just a moment in time.

The most encouraging part of adopting an abundance mindset is how it can connect you to people with totally different set of beliefs and values. It instantly sustains inclusivity even with people who are dramatically different.

POP QUIZ: What do Mother Teresa and Donald Trump have most in common? The answer is their abundance mindset.

Donald Trump says: “If you’re going to think anyway, you might as well think big.”

Mother Teresa said: “The more we discover the magnitude and abundance of God’s gifts, the more we will find ourselves.” Again, the abundance mindset creates connections.

Bucky Fuller had this to say about [Read more…]

3 Ways Free Press Release Sites Can Cost You

By Marc Harty

publicity-hound Press release marketing is one of the most effective methods to generate both media attention and targeted traffic to your web site.

Now if a little voice in your head cries “Oh no! One more thing to learn!” just calmly tell the little voice “thanks for sharing” and know this: if you blog, write articles and email autoresponders, you can easily repurpose that content into press releases.

All you need is the right formula and resources which I’ll share with you at the conclusion of this article. Now once a press release is written you need to distribute it. Enter today’s topic: free press release sites. The allure of free distribution is quite appealing. You can submit articles for free so why not press releases, right?

Most often, articles appear in directories. (Like EzineArtices.com) With press releases, they are distributed to thousands of different web sites. As a result, sometimes costs are involved.

And while free press release sites can work, be aware of these three ways free press release sites can cost you:

1. Extra time investment

Time is money. With paid distribution you can rely on just one service, especially with established newswires like PR Newswire, BusinessWire and Marketwire. Even PRWeb provides enough coverage all on its own.

However, some major newswires aren’t budget-friendly. So it’s natural to consider free press release sites. But instead of using one provider now you’re using several. Each comes with its own interface, unique requirements, upgrades, etc. [Read more…]

What Al Gore Taught Me About Promoting Books

By Alex Mandossian

al-gore The specific incident I’m about to share with you took place on November 20th, 2002. My life changed that night as did the lives of tens of thousands of other authors and info marketers.

It was warm autumn evening in Corte Madera, CA. I was planning to meet a friend for dinner, but as I arrived at the restaurant the parking lot was packed. I parked my car several blocks away and began walking toward the restaurant.

Across the walkway was the famous independent book store called Book Passage. For some reason, it had a huge crowd standing outside the door that evening.

I asked a passer-by what was going on and she told me that “Al and Tipper Gore” were there for a book signing for their book, “Joined at the Heart”.

It’s not every day that a former vice president and his wife steps into my neighborhood, but my previous commitment influenced me to enter the restaurant and have dinner with my friend.

The entire time at dinner I was curious how for book signing was going for the Gores. What questions they were answering, how many books they were selling and what their new book was about.

On the way back to my car after dinner, I ducked inside the book store — which was now emptying—and asked the woman behind the counter, “Hey, how many books did they sell?” [Read more…]

I Can’t Stop My Article Marketing Traffic!

By Jeff Herring

Article Marketing consistently provides the 5 success factors you need to be successful on the internet in any niche: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation. In this article we are going to take a closer look at Traffic Generation.

Creating Unstoppable Traffic – In the introduction that gets read before I speak at a seminar or on a Teleseminar interview, it is stated that “I could not stop the traffic coming into my web sites even if I wanted to, and I certainly do not want to.”

And it’s so true.

Because of Article Marketing I get a hourly and daily flow of traffic into my web sites that is virtually unstoppable. And you can too when you follow these three simple and powerful steps. [Read more…]

The “Seminar Business Card” Design Revealed

By Alex Mandossian

business-card-photo My central premise about running entrepreneurial-centered business is that “Every business is an information marketing business.”

And the most fundamental and practical business building tool entrepreneurs have at their fingertips – especially at seminars and networking events – is their business card.

Because seminars provide the ideal networking climate of face-to-face conversations, your business card, if designed properly, can become a persuasive leave-behind to build your brand and expand your marketing reach.

I believe every entrepreneur must have two business cards. One for everyday use and one for seminars and networking events.

The purpose of your seminar business is to inspire, motivate and even persuade the people you meet to follow-up with you and take action.

To make that happen you need compelling content and even an irresistible offer (on the back of your card).

The problem is, most business cards I encounter are nothing more than mini-billboards with basic information. They’re information tools, but not marketing tools.

Take a moment and picture yourself at a seminar or networking event. You’re excited to be there. You can sense the energy from the other attendees in the room. And you have a stack of your own business cards to hand out.

During each face-to-face conversation you have, there’s typically that awkward moment when [Read more…]

The 4 Most Reliable Tele-Interview Questions

The 4 Pillars of the New PR

READ THIS … If you missed the Video

Monetize Your “Fan Pages” on Facebook

VIDEO: Quickly Create Your First 10 Articles

Worldwide Survey to Define “Abundance”

3 Ways Free Press Release Sites Can Cost You

What Al Gore Taught Me About Promoting Books

I Can’t Stop My Article Marketing Traffic!

The “Seminar Business Card” Design Revealed

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