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7 Reasons to Repurpose Twitter Articles

By Jeff Herring

If you are into Article Marketing and are not using Twitter to repurpose your articles, you are missing out on a flood of good stuff.

With that notion in mind, here are the Top 7 Reasons to Repurpose Your Articles on Twitter

1. Extends Your Reach – Extending your reach means to get your marketing message and influence in front of as many eyes as possible. When you publicize your articles on Twitter, you are not only reaching those who are following you, you are also reaching everyone that follows each person who follows you – your reach rapidly multiplies.

2. It’s Helpful – When you are having conversations there and you see a question where one of your articles could help, you are being very helpful to someone when you refer them to you article(s). How’s that for upping the “know, like and trust” factor.

3. Ups Your Expert Status – Mentioning your articles and using them to answer questions increases your [Read more…]

A Great Way To Start Your Day

By Alex Mandossian

Almost every entrepreneur I know begins doing business with a daily ritual.

Many of my colleagues read of the local newspaper. Others watch the morning news on CNN. And many others simply close their eyes and meditate for about 20 minutes.

I have no idea what you do or if you even have a daily ritual, but today I want to “part the curtain” on what I believe is the single most important activity I do to start my day.

It’s a simple 20-minute business ritual that inspires and motivates me to face any business challenge head-on and helps me to generate new ideas and innovations with little effort.

My Morning Ritual: At about 7:30am (Pacific Time) , I grab my PC mouse, fire-up my browser and punch-in [Read more…]

Why “VPV” Reveals More Than Conversions

By Alex Mandossian

Uncovering your website conversion rate is easy to calculate and can transform a good online business into a great online business.

For instance, if 10 out of every 100 of your website visitors submit their email address and/or name in exchange for an ethical bribe, then you have a 10% opt-in rate (100/10 = 10 percent).

That’s not too shabby these days.

And if 2 out of those 10 opt-ins buy your offer, then you have a 2% buy-in rate (100/2 = 2 percent).

But your opt-in and buy-in conversion rates reveal only part of the marketing story. The other part is how much value to assign each of your visitors, regardless if they decide to opt-in or buy-in.

This simple, yet critical metric is called [Read more…]

Rediscover The 100-Year Old AIDA Formula

By Alex Mandossian

Pop Quiz: Of the many advertising formulas around, which one has been time-proven for over 100 years and involves only 4 simple steps?

Answer: The A-I-D-A Formula.

The 4 steps are simple to remember: First, you grab your prospect’s Attention (A) about your offer. Second, you elicit their Interest (I) about your offer.

Third, you amplify their Desire (D) to purchase your offer. And fourth, you influence them to take Action (A) and descriminate in your favor with their wallet.

Here’s a quick recap for your review:

A = Attention

I = Interest

D = Desire

A = Action

Easy right? Not exactly. My experience with the time-honored AIDA Formula is that it’s simple to learn, but not easy to implement.

Over the years, I’ve observed dozens of veteran marketers [Read more…]

Discover the Learning Power of “Content Diving”

By Alex Mandossian

I often enjoy cold pizza the “morning after” more than the piping hot version the night before :-)

What does the joy of devouring day-old pizza have to do with your info marketing content or your success as an entrepreneurial CEO?

Two things, actually …

1) Principle centered content never gets stale, it only gets better with age.

You can return to it again and again to see it with new eyes on YouTube, hear it with a new ears on a Teleseminar or visualize it with a new mind when reading a blog post like this one

2) Deep diving into familiar content doesn’t breed contempt, it breeds more success!

As a student, your one and only path to mastering anything I teach you is through the path of familiarity.

If you are an info marketer, the only way [Read more…]

Does Your Email Inbox Need A 60-Sec Cleansing?

By Alex Mandossian

email1 It was a warm Friday morning in Kona, Hawaii … and there I was eating my breakfast with five of my TLC friends.

Suddenly, that all-important topic of distractions came up. So I seized the opportunity to ask all five thought leaders the single most important entrepreneurial productivity question that I routinely ask my students, friends, colleagues and even my mentors.

Here’s the question:

“What’s the #1 distraction you inevitably face each day in your personal and professional life?”

They went five-for-five and gave the same answer. It’s the same answer I hear from my students. It’s the same answer I hear from my JV partners, my colleagues and even my mentors.

Survey after survey, Ask Campaign after Ask campaign … Email seems to be everbody’s undisputed #1 distraction in their personal and professional lives!

Imagine that? The #1 distraction entrepreneurs and [Read more…]

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

By Alex Mandossian

rudyard-kipling3 Joseph Rudyard Kipling (1865–1936) was an English author and poet. Born in Bombay, British India (now Mumbai), he is best known for his works of fiction like The Jungle Book.

According to Wikipedia, he is one of the greatest innovators in the art of writing the short story. Kipling was one of the most popular English writers in the late 19th century and he won the Nobel Prize in Literature in 1907.

He is the first English writer to receive the prize and to date he is still its youngest recipient.

As a work-at-home entrepreneur, I believe that Rudyard Kipling’s greatest contribution to the marketing and copywriting world was his Six Honest Serving-Men technique (or “Six Honest Servants” which is more politically correct today).

Whenever he waged an occassional battle with [Read more…]

3 Marketing Lessons Learned From Geese

By Alex Mandossian

Entrepreneurs can learn a lot from geese. The next time you see geese fly overhead, take a closer look at “how” they fly and you’ll discover “why” they can fly farther, faster and with less effort.

Got 2 minutes, 17 seconds to spare right now? Grab your mouse, click on the picture below and watch this clever video.

As each goose flaps its wings it creates an uplift for the other geese that follow. By flying in a “V” formation the whole flock adds 71 percet of extra flying range.

Lesson #1: Entrepreneurs who build reliable teams, “vendor networks” and strategic alliances accelerate the growth of their businesses faster, better and with less effort.

When a goose falls out of formation it feels the drag and resistance of flying alone. Every goose quickly moves back into “V” formation to take advantage of the lifting power of the other geese in front.

Lesson #2: Entrepreneurs who willingly accept feedback from their target market accelerate the growth of their business faster, better and with less effort.

When the lead goose tires, it drops back into the formation and another goose flies to the point position. The geese flying in formation honk to encourage those up front to keep up with their speed.

Lesson #3: Entrepreneurs who “honk” at their team members and vendors with encouragement accelerate their personal productivity and business growth faster, better and with less effort.

When a goose gets sick, two geese drop out of formation and follow it down to assist and protect it. Entrepreneurs who protect their their teams can grow their businesses even during economic downswings.

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Do You Make These 3 “Resource Box” Mistakes?

By Jeff Herring

I see many people get into article marketing, write some good articles, and then blow the whole thing in the resource box.

So let’s take a look at three of the deadliest prospect and profit killing mistakes people make, and then what to do instead.

Mistake #1 – Making the Resource Box All About You – This one is really easy to do, especially since the resource box is also called the bio box. Many people tell the reader all about themselves.

I’ve actually seen a resource box that was almost as long as the article, filled with just about every award the author had won going back to grade school.

Sorry, but the reader is not [Read more…]

Why Is Google Unhappy About Getting “Verbed?”

By Alex Mandossian

The first recorded usage of “Google” used as a verb was on July 8, 1998, by Larry Page, who wrote on a mailing list: “Have fun and keep googling!”

“Google” was officially verbed in the Oxford English Dictionary on June 15, 2006 and to the Merriam-Webster Dictionary in July, 2006.

I firmly believe that having the public utter your company name as a verb is like going to heaven without the inconvenience of dying. Getting “verbed” is the ultimate accomplishment for any brand – the marketer’s Shangri-la.

But Google doesn’t see it that way. Its legal department isn’t happy about getting “verbed” probably because they’ve bought into the myth that a company risks [Read more…]

Rediscover The 100-Year Old AIDA Formula

Does Your Email Inbox Need A 60-Sec Cleansing?

Kipling’s 6-Step Secret Dissolves “Writer’s Block”

3 Marketing Lessons Learned From Geese

Do You Make These 3 “Resource Box” Mistakes?

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