“Never invent, always improve.”
This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.
The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.
Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”
Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.
Here’s another: Charles Haanel is the true [Read more…]
One of my favorite shows as a kid was Get Smart. So I was excited to hear about the movie version that opened this summer. The new 
Do you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.
Okay, so maybe this isn’t an Aesop Fable, but I do hope you enjoy the message because it applies to Entrepreneurial CEOs under any economic conditions – upswings or downswings.
Do You Believe These to be 9 Unarguable Truths?
These should probably be taped to your bathroom mirror where you can read it every day. You may not realize it, but the original “sender” claimed that these are 100% true.
1) There are at least 2 people in this world that you would die for.
2) At least 15 people in this world love you in some way.
3) The only reason anyone would ever hate you is because [Read more…]