A recent article featured on Entrepreneur.com by author Ann Handley illustrates how businesses can generate more leads simply by increasing the ability and ease for users to share content across their social networks. I believe the advice given in the article can be extremely helpful to businesses regardless of their size, age, and target audience. Here are a few blurbs from the article that I want to point out to you:
“Because a clear way to generate and nurture leads is to create content: a blog and maybe an e-book and a Twitter stream and so on. But it’s pointless (and lonely!) to write a blog that gets no visitors and zero comments–and, consequently, affords no traction for your lead-gen efforts. Websites that facilitate sharing generate seven times more mentions online than those that don’t” (Source).
In her article, Ann Handley uses a few recent studies to point out how powerful social share buttons can be, in relation to lead generation, when effectively placed on [Read more…]
