When it comes to marketing and promotion of a teleseminar either with or without a JV, what is the best way to get the word about the event?
Should it be eMail blasts alone, Affiliate promotions, Google Ads or something completly different?
Thanks
When’s Your New Book Releasing?
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So when will the new book titled “Who Is Alex Mandossian: An Autobiography” be available for purchase? Will be a fascinating read on so many levels. I can’t wait to get my copy and I plan on buying a copy for everyone on my staff!
Best wishes!
Eric
“Persuasion”
By
 Dave Lakhani |
|---|
Listen to Virtual Book Tour…
Dave Lakhani is President of Bold Approach, Inc., the nation’s leading business acceleration strategy, sales and marketing, consulting and training firm.
During this 1-hour Virtual Book Tour, Dave reveals the story behind his book, Persuasion. The book’s promise is “The Art of Getting What You Want”.
Click here to add this book to your library.
Emailing My List
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How often can I email my list about my upcoming teleseminars
without appearing too pushy or over-aggressive?
Best Time For Teleseminars
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Alex,
Is there a best day of the week and best time of day to hold free
teleseminars versus fee-based teleseminars?
Teleseminar Budget
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Alex,
“How do you motivate famous business leaders like Brian Tracy, Stephen Covey or Harvey Mackay to do a teleseminar with you, especially if you’re new in the industry?
Podcasting For Dollars
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Podcasting will be a revenue generating way to deliver info products soon. It’s happening now because it’s as easy as a private interview, a public teleseminar, or speaking into a microphone. Plus, Podcasts are a fast, simple and convenient way to deliver content in the same “time shifted” manner that a DVR (Digital Video Recorder, i.e. TiVO) does with TV shows or movies on HBO.
Imagine a world in which you deliver content via the Internet. It could be teleseminar content, private interviews such as http://www.MarketingOnlineLive.com or your audio “How To” courses. Any way you slice it, your audience downloads/uploads your content via their USB port onto their PC or Laptop. And then they put a small antenna on their iPod, Zen, MuVo or any other media player, they find an open FM station on their car stereo … and all of a sudden you’re now competing with radio programming!
That’s right, your content can quickly and easily play over the car stereo. No joke. And the beauty of it all is its seamless delivery method. You see, I don’t believe the value is in the media player such as a $300 iPod or Zen player. In the information marketing world (unlike the music world, which Steve Jobs captured), the value is in the information. Give away the “media player” and sell the “content,” I say!
Listen to the shows I do weekly at http://www.MarketingOnlineLive.com and you’ll soon discover how efficient Podcasting can be. I believe that this method or information marketing will make the CD, DVD and of course, audio cassette, obsolete. Listen to Podcasts available at http://www.BigSeminarLive.com and others soon to come.
~ Alex Mandossian
Why Virtual Book Tours Work
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Virtual Book Tours is a concept I came up with a few years ago after attending a “physical” book signing in Corte Madera, CA with Former Vice President of the United States, Al Gore. I couldn’t believe my ears when I learned that he sold less than 500 books that night! I figured it would be a lot easier to sell more books, faster, better and less human effort via teleseminars.
And so I created the virtual book tour concept and book promotion for my colleagues and me has never been easier or more profitable. A “VIRTUAL BOOK TOUR” is nothing more than an “ASK” campaign utilizing the http://www.AskDatabase.com coupled with a teleseminar utilizing a bridge line from vendor of your choice.
Here are examples:
Harvey Mackay’s “WE GOT FIRED”
http://www.JustAskHarvey.com/replay
Joe Vitale’s “THE ATTRACTOR FACTOR”
http://www.AskJoeVitale.com/replay
Mark Victor Hanson & Robert Allen’s “CRACKING THE MILLIONAIRE CODE”
http://www.AskMarkAndBob.com/replay
T. Harv Eker’s “SECRETS OF THE MILLIONAIRE MIND”
http://www.AskHarvEker.com/replay
Harvey Mackay’s “WE GOT FIRED”
http://www.JustAskHarvey.com/replay
Mireille Guilano’s “FRENCH WOMEN DON’T GET FAT”
http://www.AskTheFrenchWoman.com/replay
And the list goes on and on and on, so if you’re an infopreneur who wants the inside scoop on how to promote books “virtually” for more profits, the contact Liora ( a.k.a. “Virtual Book Tour Gal” ) at liora@virtualbooktourgal.com
~ Alex Mandossian
“Get Physical” with eBooks
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It’s no surprise that ebooks are the “staple” information products on the Net. It doesn’t matter if you utilize Adobe PDF or http://www.EbookGenerator.com from my partner, Armand Morin. What’s important is that you offer your readers (and listeners) some type of ebook. And if you’re going to charge for that ebook, I highly recommend you offer a “PHYSICAL CD” version for just $10 or $15 more. Even at $5 more, it’s worth it. Your refund requests will instantly be lower and you’ll have fewer and fewer “tire kickers” who order your information products.
I recommend getting “PHYSICAL” with your software products as well. If you offer downloadable software online, offer a CD “back-up” version for $5 more. Remember, you can always put a package insert into your mail piece and capture more sales OFFLINE. I do this all the time and the fulfillment house I recommend is run by Bret Ridgway in Terre Haute, IN. It’s called http://www.SpeakerFulfillmentServices.com and he’s always done right by me.
~ Alex Mandossian
Why Interns Make “Cents”
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If you’re an info marketer who wants to maximize income with the minimal human effort, then finding a good virtual assistant is critical.
Start with an Intern. Internships should last from 30 to 90 days until you have a comfort level with each other. And that Intern’s job may be checking your emails (SAVES YOU TIME), managing and editing content (SAVES YOU TIME), phone calls to new buyers of your info products (SAVES YOU TIME), or any number of tasks you do now.
My Interns work on a “trial” basis (no cost to me) and learn and learn and learn all about my info marketing business. If after 90 days, the Intern and I feel a high comfort and trust level, I hire him or her on a part-time basis … then later full-time.
Every PA (Personal Assistant) I’ve ever hired has gone through this process and some have become JV (joint venture) Partners. Here are the 3 Steps: Step 1: Learn & Learn (Internship) Step 2: Earn & Learn (Paid Assistant) Step 3: Earn & Earn (JV Partner).
It’s really that simple once you decide you want to make more money, faster, better and with the least amount of human effort. One last thing: The best character trait to look for in a good PA is “common sense.” Nothing is more important than “common sense” in the information marketing business … or any business for that matter :-)
~ Alex Mandossian
