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So … What’s Your Story?

By Alex Mandossian

In his groundbreaking new book, Dr. Jim Loehr, New York Times bestselling co-author of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves.

“When you change your story, you will transform your business and personal life,” writes Dr. Loehr.

Click here to get free instant access to my Virtual Book Tour (VBT) on The Power of Story with Jim Loehr and be sure you also tell a friend or colleague whom you feel needs to rewrite their story ;-)

Because I’ve devoured his new book – 3 times – I want you to eavesdrop in on this VBT and hear me grill Jim on these fascinating topics:

Page 39: “Why the premise of your story becomes the purpose of your life…”

Page 74: “What the “Because I Can” syndrome is and how it can cripple you!”

Page 122: “The 2 voices of storytellers – which one most likely requires rewriting…” <– This is a biggee!

Page 137: “How the 3 rules of storytelling can change your life forever!”

Page 155: “Why multi-tasking depletes your energy and lowers productivity…”

And much, much more!

Request: Click here to get free instant access to this event and please choose to participate in our worldwide “ASK” campaign.

Just type-in a “Yes please” or “No thanks” in the Q&A Box (at the bottom of the page) to indicate if you’d like me to conduct a 5-Module Teleseminar Series with Dr. Loehr in the future. Many thanks!

The $2.7 Million Giveaway (Recorded Live)

By Alex Mandossian

For the past 21 months, I’ve been looking into how I might assist Entrepreneurial CEOs in North America to transform their business dreams into reality … faster, better and with less effort.

On October 3rd at 10am Pacific / 1pm Eastern, my co-founding partner of SmartStartGiving, Linda Lopeke, and I recorded our first of three Teleseminars to launch the “Mandossian $2.7 million giveaway.”

Click here if you missed this history-making Teleseminar and remember to visit SmartStartGiving.org so you can read about our first of three rounds of winners.

3 Tested Tips That Expand Your “Article Reach”

By Jeff Herring

So what does it mean to extend the reach of your articles?

Extending the reach of your articles simply means to get your articles in front of as many eyes as possible … in as many consumable forms as possible.

Let’s take a closer look at three powerful strategies for doing just that:

1. EzineArticles + Twitter = More Exposure – If you are an info marketer who wants to extend the reach of your articles, then set-up your EzineArticles account to automatically post your approved and published articles to your Twitter profile.

You set this up by going into your Author’s Area at EzineArticles, then your Profile Manger, and then Edit Your Author Bio. In the fields provided enter your Twitter user name and pass word.

Now each time one of your new articles is approved and published at EzineArticles, an announcement will automatically be posted to your Twitter profile. In this way you are [Read more…]

The “Decoy” Pricing Model

By Alex Mandossian

According to Wikipedia, the “decoy effect” (also known as the “asymmetric dominance effect”) is the phenomenon whereby consumers change their preference between two options when also presented with a third option that is asymmetrically dominated.”

In plainer language, here’s the way decoys are utilized daily during consumer experiences.

Scenario 1: You order a medium-size Pepsi at the movies for $2.75 and the person behind the counter asks, “Would you like a large for just 25 cents more?” You say, “Yes”… that’s the decoy effect.

Scenario 2: You’re sitting at the bar in an airport terminal waiting for your plane to board. As soon as you order your $7 cocktail, the bartender smiles and says, “Want a double-shot for just $2 more?” You say, “Yes”… that’s the decoy effect.

I have no idea what your consumer response would be in similar circumstances, but I do know from my own experience [Read more…]

“What are we ‘Split Testing’ today?”

By Alex Mandossian

I ask myself that 6-word question at the beginning of each day … and I’ve asked it repeatedly ever since December, 2004.

And one of the things I’m certain of is that this world-class question – more than any other question I ask daily – has unlocked the door to the secret passageway to accelerated growth, wealth and success.

I encourage YOU to ask yourself (and YOUR Team): “What are we Split Testing today?” at the beginning of each day and then sit back, relax and watch what happens for the rest of your day ;-)

Magically, this powerful “marketing declaration” almost instantly puts you (and your Team members) into a more Socratic and more “market-centered” Mindset.

This is one of those world-class questions that puts you in the marketer’s “driver seat” to capture more profits, faster, better and easier … without the burden of truth needing to rest on YOUR marketing shoulders any longer.

In my own business, this world-class question has assisted me to achieve more accelerated growth month after month, without the typical stress and worry that accompanies marketing guesswork.

That’s why I want you to take a moment – right now – and review the 14 single-variable split tests [Read more…]

QUICK TIP: Automatically Syndicates Your Content

By Alex Mandossian

If you publish a blog or a website, the ShareThis plug-in (WordPress, Blogger, TypePad and websites) instantly boosts your content distribution!

Its quick, easy and almost automatic syndication for web publishers … and best of all, all you need is one clutter-free tracking button.

(See it at the lower-left corner of this post?)

Because it’s becoming more and more difficult to keep up with the growing number social media communities the ShareThis plug-in lets you instantly access all of your profiles, friends, and contacts for easy sharing and updating.

Give it a test-drive as a reader of this post and if you like the experience, plug-it into your blogs and other websites as an online publisher. You and your website visitors will be glad you did.

STUDENT SPOTLIGHT: Bilaal Rajan – An Underage Overachiever Who is “Making Change”

By Alex Mandossian

Meet Bilaal Rajan. He is 12 years old and lives in Toronto, Canada with his parents.

He started his first micro-fundraising campaign when most kids start reading. At the age of four, Bilaal sold clementines to help raise money for the victims of a devastating earthquake in India.

Through his leadership, he has helped raise millions dollars for children in Southeast Asia, Haiti and Africa. In March, 2005, Bilaal became UNICEF’s Canada Child Representative.

In 2007, he became the Mega Challenge “Top Vote-Getter” for Teleseminar Secrets. In 2008 his new book, Making Change ~ Tips from an Underage Overachiever (Orca Book Publishers) is destined to become a worldwide best-seller!

You can help him out now by [Read more…]

“Creative Imitation” Boosts Your Productivity

By Jeff Herring

It’s often said that “imitation is the greatest form of flattery.”

It’s also said by Alex Mandossian to “Never invent, always improve” which he also refers to as as Creative Imitation.

Peter F. Drucker, often acknowledged as the “father of modern management” also had something to say about this important marketing principle in The Essential Drucker.

Here are two interesting examples of creative imitation:

Example 1: In December of 2006 I took Alex’s Teleseminar Secrets Training for the first time. After Module 2, I decided to jump in and held my first teleseminar on Article Marketing on December 20, 2006.

Little did I know how huge a journey that first step would lead to, nor the rocket ride to success that was coming.

By “creatively imitating” Alex I soon discovered how to [Read more…]

Ezine Articles + Twitter = More Exposure

By Alex Mandossian

My favorite and most effective article directory is EzineArticles. And thanks to my good friend and colleague Jeff Herring, I have had over one hundred (yes 100+ articles) posted there within the last few months.

How? Simply by “repurposing” faster, better and with less human effort. I can do this because I write with my mouth, not with my hands utilizing Teleseminar content as my core article material.

More Exposure: If you’re an info marketer who wants more reach with your articles, I recommend you set-up your EzineArticles account to automatically post your approved articles to your Twitter profile.

It’s that easy and powerful!

Key Point: On September 17th, 2008 I received a call from [Read more…]

CASE STUDY: The “Irresistible Rebate” Offer

By Alex Mandossian

Since 2001, I’ve utilized an electronic marketing methodology (combined with “offline” direct mail) called the Irresistible Rebate Offer.

Click here to see a winning example of an Irresistibe Rebate Offer with my good friend and colleague, Brendon Burchard. This promotional method works fast, it’s reliable and very, very easy to execute.

Background: Brendon asked me to promote his “Big Tent” event with internationally best-selling authors, Marianne Williamson, John Gray and world-renowned wealth coach, Bill Harris.

I originally declined as an Affiliate – despite the 90% commission I’d receive on each $97 ticket I sold – because [Read more…]

So … What’s Your Story?

The $2.7 Million Giveaway (Recorded Live)

3 Tested Tips That Expand Your “Article Reach”

The “Decoy” Pricing Model

“What are we ‘Split Testing’ today?”

STUDENT SPOTLIGHT: Bilaal Rajan – An Underage Overachiever Who is “Making Change”

“Creative Imitation” Boosts Your Productivity

Ezine Articles + Twitter = More Exposure

CASE STUDY: The “Irresistible Rebate” Offer

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