These 3 common mistakes come directly from the 20 Biggest Mistakes Info Marketers Make distributed by my good friend, Bret Ridgway at Speaker Fulfillment Services.
“It’s what you learn after you think you know it all that counts most.” That’s what Harry S. Truman once said. Legendary college basketball coach, John Wooden, was also known to say it.
It’s true. No matter how great of a marketer you become, it always pays to take a mental check that you’re avoid to make the most common mistakes.
That’s why I recommend you study these 3 mistakes and then get the full list of 20 mistakes from Bret.
Mistake #1: No “upsells” with your online offers
When you’ve worked hard to attract qualified prospects to your website(s), it pays to make them a second or even third buying offer. That’s called an “upsell.”
Some marketers call them “cross sells” and others call them “revenue bumps.” I call them “cost-reducers” because you automatically slash your customer “acquisition cost” every time a visitor buys more from you during the same buying session.
Mistake #11: No “post-purchase” autoresponder series
It’s mind-boggling how many gifted marketers fail to focus on motivating their initial buyers to consume their purchases faster. Teach them to consume with a 3 to 7 part follow-up (post-purchase) autoresponder series. It costs you nothing to implement and your return-on-investment may shock you!
Every product is a “consumer” product. Look, if your [Read more…]
Most entrepreneurs I know are proud of their “multitasking” ability.
I’ve surveyed thousands of my students about my findings in this post, so please read it carefully.
If you’ve heard me speak on stage or on a Teleseminar, then you’re already familiar with my favorite “monetization” mantra: “Marketing changes minds. Promotion changes behavior.”
What makes good entrepreneurs great is accountability.
By now you are familiar with the Student-Affiliate-Partner Process that is available to students of Alex Mandossian.
We are no longer in the Information Age. We are at dawn of the Recommendation Age and what Entrepreneurial CEOs need most these days are trusted advisors.
Picture yourself with a bow and quiver full of arrows. You aim at one of the five circles or rings on your target that graduate inward from WHITE to BLACK to BLUE to RED and finally, YELLOW.
Got “Affiliate Signup” Access On Your Blog?
I published that button a week ago (as an experiment) to test if I’d get a “passive” spike in attracting new Affiliate Partners and so far, I’ve doubled my daily Affiliate sign-up rate.
Even if this “doubling” effect doesn’t continue, “shame on me” for not adding that button to my blog sooner!
How about you? Do you have an affiliate program? Do you have a blog?
If you answered “YES” to both questions, then I encourage you to ask yourself this question before you put your Affiliate sign-up button on your blog:
“Do I want my Affiliate Program to be ‘closed’ or ‘open’?”
A “closed” program is typically only available to Affiliates who have also purchased one of your offers. An “open” program is available to anyone who is in good standing with you and wants to promote your offers.
For the first 8 years of my online marketing experience, I had a “closed” affiliate program. But it is now “open” as a result of wanting to build-out the AskAlexToday “outer circle” calls held on the first Thursday of each month.
Turning Pro: The difference between an “amateur” and a “professional” is $1. The moment you make your first dollar, you’ve turned “pro” from my point of view.
Since my goal to get you to “turn Pro” as fast as possible, I’ll [Read more…]