online marketing solutions | Alex Mandossian's Blog

Is It Too Late For Microsoft?

By Alex Mandossian

Podcasting is so much more than just listening to Internet radio in front of the computer.

It′s about people gathering a wealth of knowledge from the Internet, putting it on a portable player and taking it with them wherever they go.

It′s about people pursing their interests and having something at the tips of their fingers â€“ whenever they want it.

People spend hundreds of dollars on their players (and accessories) â€“ whether it be an Apple iPod or another brand of MP3 player â€“ not to mention all the information they put on it, whether it′s songs, podcasts or information products. [Read more…]

Search the Internet Like a Techie, Part 2

By Alex Mandossian

Phase #3: Subscriptions

In my last blog, I talked about the first 2 phases of information distribution via the Internet.

The first 2 were surfing and searching. The third is subscribing.

When I talk about subscribing, I′m talking about opting in to information from a specific source that we know, like, trust and respect.

Enter the world of RSS, or “real simple syndication.”

RSS is a file that provides new content at a website. RSS aggregators grab different feeds and combine them in one place. [Read more…]

“Sugar Shock”

By Alex Mandossian

Connie Bennett

Listen to Virtual Book Tour…

Connie Bennett has worked as a reporter, columnist or editor for The Fort Worth Star-Telegram, The Voice, www.generationj.com, and www.jvibe.com. She also has freelanced for eDiets.com, The Los Angeles Times, Chicago Tribune, San Francisco Chronicle, US, TV Guide, Daily Variety, Living Fit, Emmy, Los Angeles Magazine, etc.

During this 1-hour Virtual Book Tour, Connie reveals the story behind her book, Sugar Shock. The book’s promise is “How Sweets and Simple Carbs Can Derail Your Life– and How You Can Get Back on Track”.

Click here to add this book to your library.

Search the Internet Like a Techie

By Alex Mandossian

RSS – which stands for “really simple syndication,” is a way to subscribe to Internet content.

It puts users in control of what information they receive.

It has also opened a whole new world of possibilities for online information marketers.

Why? Because RSS is about streamlining and personalizing information, which is the bread and butter for information marketers.

Information distribution via the Internet has evolved through three distinct phases. [Read more…]

Create Profits You Can Be Proud Of

By Alex Mandossian

As an information marketer, how do you capitalize on subscriptions?

Give away the player and charge for information. That′s the future.

Charge for iPods pre-loaded with valuable information and, of course, for the subscriptions to automatically receive new updates.

Just look at how well this concept worked for Amazon as well as Internet Explorer.

They didn′t charge for access to their products and subscriptions.

Why? Because companies like Amazon knew that once you ordered the first book online, had it shipped to your house and never had to step foot outside your door, you′d be hooked for life. [Read more…]

Hello, iPhone

By Alex Mandossian

If you′ve opened up any newspaper or read any on-line news coverage lately, this is what you′ll be reading about: Apple′s new iPhone.

Steve Jobs unveiled the iPhone at the Macworld expo in San Francisco.

Jobs calls it a “revolutionary mobile phone.” This phone will be available in June 2007. It has the capability to play iTunes, search the internet and make phone calls.

It will be available in 2 models; a 4GB version that will run $499 and there will also be an 8GB version at $599. [Read more…]

A Server Built For Podcasters

By Alex Mandossian

Microsoft has a web server called IIS, or Internet Information Server. Their main competitor is the web server from Linux.

It has always been difficult to get people to switch from a Linux server to a Windows server.

This is because Microsoft is more expensive, there are always technical and support issues and, quite frankly, there is really no compelling reason to do so.

But I′ve got a compelling offer for Microsoft that would make their server sales soar. [Read more…]

The Convenience of Listening

By Alex Mandossian

Imagine if you could sell all of your seminars, CDs and books on one little iPod for, say, $4997. Then you charge a subscription fee for people to receive new material as you create it. Think about it.Who wouldn’t want all that shelf space back?Who wouldn’t want the ease and simplicity of one little unit you can carry anywhere to get the information you want anytime?Who wouldn’t love to walk the dog, work out, or go for a drive an have instant access rather than being tied to a computer or bulky CD or cassette player?It’s genius! Imagine if you had the Tony Robbins iPod, the Robert Allen iPod, the Mark Victor Hansen iPod….And it doesn’t stop there. You could have spiritual books, classics, language tutorials and more. You could have “Men are From Mars Women are From Venus” by John Gray on an iPod, works by Deepak Chopra, Henry David Thoreau, and just about anyone you can think of. You could then categorize your iPods according to topic, “Classics”, “Spiritual”, “Business”, “Leadership”, and so on.

Face it, music is fleeting. For most people, they’re fed up with the same song after hearing it just a few times. But how many times do you reread classics like, “Think and Grow Rich” by Napoleon Hill or “How to Win Friends and Influence People” by Dale Carnegie? Over and over again. Podcasting is here to stay.

“Top Grading”

By Alex Mandossian

Brad Smart

Listen to Virtual Book Tour…

Brad Smart is a world renowned industrial psychologist and consultant with nearly 30 years in practice. His clients include several Fortune 500 companies including General Electric and Allied Signal. He is the author of two previous books and has been featured in The Wall Street Journal.

During this 1 hour Virtual Book Tour, Brad reveals the story behind his latest book, Top Grading. The book’s promise is: “How Leading Companies Win by Hiring, Coaching and Keeping the Best People”.

Click here to add this book to your library.

HAPPY HOLIDAYS!

By Alex Mandossian

Holiday Greetings Play Now | Play in Popup

Click below to view our Holiday message.

Is It Too Late For Microsoft?

Search the Internet Like a Techie, Part 2

“Sugar Shock”

Listen to Virtual Book Tour…

Search the Internet Like a Techie

Create Profits You Can Be Proud Of

Hello, iPhone

A Server Built For Podcasters

The Convenience of Listening

“Top Grading”

Listen to Virtual Book Tour…

HAPPY HOLIDAYS!

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Listen to Virtual Book Tour…

Listen to Virtual Book Tour…

Search this Blog

Ask Alex Live!

Subscribe To This Blog

Background

Alex’s Marketing Courses

Contact Us

Recommended Blogs

Archived Posts

Tag Cloud