Teleseminars

Endosements vs. Testimonials vs. Case Studies

By Alex Mandossian

Your target market typically supports what it helps to create. Getting your prospects and customers involved early on in any marketing campaign with online surveys, Ask campaigns or blog comments will help you build marketing momentum and expand your market reach.

In my 21+ years of marketing experience, I know of 3 types customer feedback that provide you social proof. They are endorsements, testimonials and case studies.

When you reach out for an endorsement, testimonial or case study, you automatically impact the sustainability and organic (word-of-mouth) growth of your business.

Ever since I began my electronic marketing career in 1988, I’ve seen a lot confusion how endorsements, testimonials and case studies can add credibility to your business and product lines.

Many marketers use these [Read more…]

Small Message, Big Impact

By Alex Mandossian

Terri Sjodin

If you’re a marketing professional who wants more impact in your business by utilizing a powerful “elevator speech” from scratch, take time to listen to this remarkable interview.

Listen to the Replay…

When you get a chance, grab your mouse and get three copies of Terri’s book; one for a colleague and one for anyone you know who has lost hope about creating an “elevator speech”. The future of your business may rely on the 30 seconds of what you say when someone asks you, “What do you do?” Click here to get this book and add it to your marketing library.

Tune Into My Upcoming Business Networking Book Tour Tele-Webcast With Dr. Ivan Misner

By sbc

I’d like to personally invite you to join me for my upcoming tele-webcast with Dr. Ivan Misner. We’ll be discussing his new book, .

Here’s a brief summary of what the book is all about:

“Are men and women really so different or do we have a tendency to just focus on what makes us different instead of how we are similar? It is important in the world of business to understand both the similarities as well as the differences. Understanding that we all want the same outcome, we just have different ways of getting there.

We are more alike than we are different when it comes to business, with some simple understanding we can be more successful when networking and referring the opposite sex” (Source).

Here’s a quick preview from [Read more…]

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

By Alex Mandossian

TeleSeminar Marketing is a great way to increase your sales and profits, especially during economic slumps. While that is easy to say, now I’m going to prove it to you by identifying and explaining the top 3 benefits of adding TeleSeminar Marketing to your marketing mix.

Top 3 Benefits of TeleSeminar Marketing

While there are many, many advantages of TeleSeminar Marketing, here are the top 3 in my experience:

TeleSeminar Marketing Benefit #1 – One to Many – The traditional model of marketing and sales is the one to one model. One person sits down with or gets on the phone with one other person to try to market to them and make a sale.

It’s truly amazing to me how so many people still follow the one to one model, even online. The one to many model is simple more efficient and reaches for people in the same amount of time. [Read more…]

What You Can Learn From Entrepreneurial CEO Walt Disney

By Alex Mandossian

One of the dominant behavioral traits of history’s most successful Entrepreneurial CEOs is: tenacity.

When you look it up in any dictionary you’ll soon discover that it’s typically defined with two-word combinations such as: persistent determination, stubborn perseverance and unrelenting doggedness.

Anytime a behavioral trait like that requires an adjective and a noun to be defined accurately, it’s something I enjoy looking into.

Biographer Dr. Gene Landrum reports, “Creative geniuses (like Walt Disney) never give up and therefore seldom succumb to the vagaries of change and innovation.”

When Disney drew the first Mortimer Mouse (later Mickey Mouse) many of his associates, including his brother, Roy, laughed at his creation.

His colleagues and critics did the same for The Three Little Pigs and Snow White and the Seven Dwarfs. Both animated productions were labeled “Disney’s Folly.”

Walt’s Disneyland idea was ridiculed as a “carny” idea from a man with a “Barnum and Bailey” mentality. Now it and it’s sister park Disney World are know as “the happiest place on earth.”

But Disney never allowed expert opinion or adversity to halt him from creating what he recognized as unique and innovative children’s entertainment.

It was his tenacity as an Entrepreneurial CEO that enabled him to protect his ideas and confidence to consequently build the world’s most famous animation empire and amusement park!

Disney was extremely productive with approximately 700 films in fourteen languages to his credit. By the beginning of the 21st century, over a billion people had paid admission to see his films.

In my view, it was his tenacity, not his creativity, that inaugurated the Golden Era of Disney (between 1936 and 1941) when he produced many of the greatest animated movies in history.

But it didn’t start out “golden” because in 1934 when Disney decided to produce Snow White and the Seven Dwarfs (the first full-length animated feature film), motion picture critics went into shock.

“How could a fairy tale suspend the interest of a viewing audience through over a half-dozen reels of action?” they sneered.

Almost everyone in the motion picture world regarded the movie, Snow White and the Seven Dwarfs as “Disney’s Folly.”

But Disney didn’t give up on his dream. When the bankers refused to fund this story of a fantasy princess whose innocence wins out over the wicked witch, Disney was out of money half-way through filming.

The extreme pressure and anxiety caused Walt to suffer his third nervous breakdown in 1935.

Again, Disney’s tenacious resolve never gave in to those wanting him to stop the project. Although the film almost destroyed his marriage (he often slept at the studio night-after-night), in mid-1935 he finally convinced Bank of America to loan him $5 million to complete the animated film.

The release of Snow White and the Seven Dwarfs is Walt Disney’s crowning achievement and a great example of how a tenacious Entrepreneurial CEO can add massive value to the rest of the world.

Twenty million saw the movie during the first 18 months of its release. Time magazine hailed it as a masterpiece and Variety called it an “all-time box office champ.”

At a time when movie tickets sold for twenty-five cents each, it’s remarkable that Snow White could earn $8 million its first year out of the gate and an unprecedented $100 million by 1991!

The movie was shown in eight languages and enthralled audiences strolled out of the theatres humming, “Heigh ho, heigh ho … it’s off to work we go.”

I want you to remember Walt Disney’s tenacity the next time you see a Mickey Mouse T-shirt in an airport or theme store in any city in the world. His theme parks in Anaheim, Orlando, Tokyo and Paris attract over 65 million visitors annually.

By 1995, the company Walt Disney tenaciously built employed over 100,000 people and shocked the financial world when Michael Eisner announced on July 31st, 1995 (13 years ago today) the acquisition of ABC for $19 billion.

But the most astonishing fact of all is that of the dozens of animated movies that have since produced hundreds of millions in revenues worldwide, two-thirds of them were considered a loser on Walt Disney’s first release!

This over-achieving high school dropout overcame the ridicule from his colleagues and critics, he sidestepped multiple flirtations with bankruptcy (including two bankruptcy filings in the early 1920s) and pushed through eight (yes, eight) nervous breakdowns!

His optimism can be summed-up in two sentences he was known to say often: “If management likes my projects, I seriously question proceeding. If they disdain them totally, I proceed immediately.”

Bottom Line? – Tenacity is one of the main traits of any successful Entreprenurial CEO.

Are you ready to learn more about how to be more like Disney? If so, click here to access over 4 hours of my TeleSeminar Secrets Training.

“Be The Media”

By Alex Mandossian

David Mathison

Listen to the Replay…

“Everything Counts!”

By Alex Mandossian

Gary Ryan Blair

Listen to the Replay…

Gary Ryan Blair is widely known as the “Goals Guy” and his forthcoming book is written for anyone who wants to extract more nectar out of their life.

During this 60-minute Virtual Book Tour, Gary reveals why “every detail counts” and why goals count and why vision counts… basically, why “EVERYTHING” counts.

He also talks about sections of his book such as Joy, Diversity, Failure, Quality, Rewards, Focus and Commitment… just to name a few.

Click here to add this book to your library.

“Every Name Every Time”

By Alex Mandossian

Benjamin Levy

Listen to the Replay…

Benjamin Levy is acknoweldged as America’s #1 memory coach and he claims he can help almost anyone remember names they meet every time.

During this 60-minute Virtual Book Tour you’ll discover why Benjamin feels that his new book is for anyone, even if they have a bad memory.

He also review his time-proven techniques on how to remember names, why it matters and his F.A.C.E. method of boosting your memory!

Click here to add this book to your library.

"The Myth Of Multitasking"

By Alex Mandossian

Dave Crenshaw

Listen to the Replay…

Dave Crenshaw is now a best-selling author who
wrote this book for entrepreneurs and independent
pros who want to get more done, faster, easier.

During this 60-minute Virtual Book Tour, Dave
reveals why "multi-tasking" is a destructive
force to anyone’s workday and how to avoid it.

He also talks about sections of his book such as, "The Lie," "The Exercise,"
"The Truth" and the "The Deal"… just to name a few.

Click here to add this book to your library.

“Changing the Channel”

By Alex Mandossian

Listen to the Replay…

MaryEllen Tribby is the CEO and Publisher of Early To Rise and one of the world’s leading authorities on “multi-channel” marketing. During this 70-minute Virtual Book Tour, she talks about a few of the 12 easy ways (marketing channels) to add “six-figures” (maybe even seven-figures) to the bottom line of your business.

Click here to get the full story on the bookinar series!

This book is a must-read and belongs in EVERY marketing library, and if you invest in two or more books now, you’ll also get $100 discount on our 5-module bookinar tele-series!

Click here to add this book to your library.

Small Message, Big Impact

Listen to the Replay…

Tune Into My Upcoming Business Networking Book Tour Tele-Webcast With Dr. Ivan Misner

The Top 3 Benefits of Adding TeleSeminar Marketing in Your Business

What You Can Learn From Entrepreneurial CEO Walt Disney

“Be The Media”

Listen to the Replay…

“Everything Counts!”

Listen to the Replay…

“Every Name Every Time”

Listen to the Replay…

"The Myth Of Multitasking"

Listen to the Replay…

“Changing the Channel”

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