Action Guides Accelerate Your Learning

If you teach at seminars, workshops and Inner Circle gatherings, then you want to take advantage of the power of the Action Guide principle.

Click here if you’re in a hurry to watch, comment and share the video.

I’m writing here from my own experience when I say, “Action Guides accelerate the learning of your students, clients, patients or customers!”

Do what it takes to invest your time and money to create and get Action Guides into the hands of your audiences and the watch your sales and profits will grow!

I give my students Action Guides even when there are thousands in the room such as Harv Eker’s Peak Potentials events.  Click here to learn more about Peak Potentials and why their events have so much impact for lifelong learners.

If you attend seminars, then you already know how any speaker who takes the time, energy and makes the investment to put an Action Guide into your handswill boost and cement your retention on the content being taught.

At this point, you may be saying to yourself: [Read more…]

Revisit the World’s Greatest “Squeeze Page”

be productiveOn September 4th of this year, I flew in my marketing Team for a one day planning meeting.

There we were, sitting in my dining room waiting to eat lunch when Eric Lingenfelter, my web development director, asked this interesting question:

“What’s the world’s greatest ‘squeeze’ page?”

I thought about it.  My other team members thought about it.  We eventually went around the table with rapid-fire attempts to give the right answer.

But to every answer Eric kept shaking his head smiling and saying, “Nope, nope, nope, nope …” until I finally asked him what he thought was the world’s greatest squeeze page.

“The world’s greatest ‘squeeze’ page is …

Drum roll …

Take a guess …

Oh, c’mon … take a guess …

After you make your guess, grab your mouse and click ->->-> [Read more…]

The 4 Most Reliable Tele-Interview Questions

Kolb Post1Whenever I conduct a Teleseminar interview with a thought leader in my area of interest, I often lean on the four learning styles that researcher David Kolb discovered in the 1980s.

Your listening audiences typically fit into four distinct learning styles Kolb uncovered and they are: WHY learners, WHAT learners, HOW learners and WHAT IF learners.

Which of the four learning styles do you feel that you fit into?

Regardless of your learning style, I believe anyone can become a great interviewer if they focus on what Kolb’s findings over 20 years ago.

To make it easy for you, here’s the questioning sequence template I utilize in my own interview that is a trusted friend to inoculate me from embarrassment or and criticism from blowing an interview:

  1. WHY is (TOPIC) so important for our audience to learn more about?

  2. WHAT is (TOPIC) by definition?

  3. HOW does (TOPIC) work in a step-by-step process?

  4. WHAT IF our listeners utilized the strategies you are teaching us about (TOPIC), what would their live be like in 30 days, 90 days, 1 year?

Just fill-in your topic of interest where you see “TOPIC” above and you’re good to go!

You can also ask questions about obstacles or strategies or questions that are specifically relevant to your topic and audience. But the four questions you can’t live without are the WHY, WHAT, HOW and WHAT IF questions.

I consider them my four most trusted servants to [Read more…]

I Can’t Stop My Article Marketing Traffic!

article-writing-pencilsArticle Marketing consistently provides the 5 success factors you need to be successful on the internet in any niche: Content Creation, Traffic Generation, List Building, Marketing Messages and Product Creation.  In this article we are going to take a closer look at Traffic Generation.

Creating Unstoppable Traffic – In the introduction that gets read before I speak at a seminar or on a Teleseminar interview, it is stated that “I could not stop the traffic coming into my web sites even if I wanted to, and I certainly do not want to.”

And it’s so true.

Because of Article Marketing I get a hourly and daily flow of traffic into my web sites that is virtually unstoppable. And you can too when you follow these three simple and powerful steps. [Read more…]

The “Magic Formula” Revisited

Books with AppleWhether you want to improve your marketing communications with the spoken or written word, I believe one formula – The Magic Formula – is your fastest, easiest and most reliable tool to influence more prospects and customers.

The Magic Formula was first developed by Dale Carnegie and in three simple steps it’s everything you need to know to become an incredibly poised, polished and masterful communicator – online or offline!

Here’s the formula in its simplest form:

STEP 1:  Incident – What specific incident inspired the purpose surrounding of your topic?

STEP 2:  Action – What specific action do you want your listener/reader to take?

STEP 3:  Benefit – What specific benefits will your listeners/readers gain as a result of taking action?

It doesn’t matter if you’ve read How To Win Friends And Influence People or if you want to become a professional speaker.  Carnegie’s Magic Formula is time-tested to hold any audience’s attention from the first time you utilize it.

The formula is practical communication tool that ensures immediate action taken by your listeners/readers.  Make it your secret to begin to dramatically improve the pulling-power of your websites, teleseminars and online videos.

You’ll be surprised and even thrilled by how frequently you find yourself reaching for this powerful technique to help you achieve your goals faster and boost the impact of your personal influence.

3 Tested Tips That Expand Your “Article Reach”

article marketing, jeff herringSo what does it mean to extend the reach of your articles?

Extending the reach of your articles simply means to get your articles in front of as many eyes as possible … in as many consumable forms as possible.

Let’s take a closer look at three powerful strategies for doing just that:

1. EzineArticles + Twitter = More Exposure – If you are an info marketer who wants to extend the reach of your articles, then set-up your EzineArticles account to automatically post your approved and published articles to your Twitter profile.

You set this up by going into your Author’s Area at EzineArticles, then your Profile Manger, and then Edit Your Author Bio. In the fields provided enter your Twitter user name and pass word.

Now each time one of your new articles is approved and published at EzineArticles, an announcement will automatically be posted to your Twitter profile. In this way you are [Read more…]

Get More Promotional Impact with FAQ Templates

monk_110If you want to capture more online sales faster, better and with the least amount of human effort … then I encourage you to develop FAQ templates.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistence.

Having an FAQ is a time-proven way to train your sales team to overcome prospect objections.


Glossary: An “FAQ” section stands for “Frequently Asked Questions” and it’s a powerful promotional tool utilized with autoresponders, websites, direct mail, teleseminars and other types of marketing

Article Marketing Secrets to Repeatedly Attract MORE Consistent Website Traffic

32169674.jpgOnce your articles are posted on the article directories, they are there forever bringing you traffic and visitors.

These are what I call your evergreen lifer articles. They’re lifers. They’re evergreen. They’re always going to be there. I have evergreen articles in two places.

1. It’s amazing to me when I get Google alerts for my name and some newspaper somewhere in the world has pulled off the wire an article I wrote in 1995 and used it in their newspaper. It just stuns me! That’s offline where these are evergreen.

2. Online I discovered article directories in the spring of 2005. Somebody told me about it on a call. Those of you that struggle with being able to be an expert and being able to talk [Read more…]

You Are “The Message”

questionsign_110.jpg“The medium is the message” is a phrase coined by Marshall McLuhan meaning that the form of a medium imbeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived.

The phrase was first introduced in his most widely known book, Understanding Media: The Extensions of Man, published in 1964, which was also the year I was born :-)

McLuhan proposed that media itself, not the content carried, should be the focus of the communication.

Well, I don’t agree.  I think the Messenger is the Message.  You, as the content provider, are the Message. Check out what I mean here on this 5-minute video:

You don’t have to agree with me, but I do want you to [Read more…]

Do You ‘Tweet’ For Your Business?

TwitterDo you ‘tweet’ for your business? If you don’t you should. Twitter has really caught on as a traffic builder.

Tweets are short little posts commenting on what you are doing right now. The key to using Twitter effectively is participation. You must listen as well as speak. The more you listen and respond, the more people will ‘follow you’.

When you tweet, your message is broadcast to everyone who is following you.  If your ‘tweet’ is interesting, your followers will want to see what you are all about and will click over to your blog.

Write a new blog post? Tweet about it. Launching a new product? Tweet about it. Working on a new project? Tweet about it.

The more you interact, the more people will interact with you. So, go over to Twitter and set up an account. Search for people you know and start following them. Start ‘tweeting’ and watch what happens!