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Action Guides Accelerate Your Learning

By Alex Mandossian

If you teach at seminars, workshops and Inner Circle gatherings, then you want to take advantage of the power of the Action Guide principle.

Click here if you’re in a hurry to watch, comment and share the video.

I’m writing here from my own experience when I say, “Action Guides accelerate the learning of your students, clients, patients or customers!”

Do what it takes to invest your time and money to create and get Action Guides into the hands of your audiences and the watch your sales and profits will grow!

I give my students Action Guides even when there are thousands in the room such as Harv Eker’s Peak Potentials events. Click here to learn more about Peak Potentials and why their events have so much impact for lifelong learners.

If you attend seminars, then you already know how any speaker who takes the time, energy and makes the investment to put an Action Guide into your handswill boost and cement your retention on the content being taught.

At this point, you may be saying to yourself: [Read more…]

The Google Alert You Never Got

By Alex Mandossian

On March 11th, I received an email alert from my buddy, Marc Harty who posts his PR Traffic tips on this blog.

His email was disturbing because it was in response to an an email he received from my about my Virtual Book Tour with another buddy of mine, Harvey Mackay.

Here’s what Marc wrote me:

Alex, I wanted to let you know this right away … Gmail doesn’t show URLs with initial caps as link. This changed happened recently. For a URL to be a link in Gmail it needs to contain: 1. the “www” and 2. all lowercase . Thought you should know.

Gee, thanks Marc … both my emails for Harvey Mackay were in the queue and sent, so I couldn’t anything about it and I did get over 500 people on that VBT to listen in … but I wonder how many more people could have listened if I was aware of the recent change.

If you’re scratching you head right now say “Huh?” to yourself, then do yourself a favor and watch a 2 min. 5 sec video posted by Frank Bauer. It’s the best explanation I’ve seen and he posted it back on Feb. 10th!

Click here for the video tutorial and please put a ton of comments on Frank’s blog and show him some love :-) Tell him I sent you. His “fluff-free” style of explaining the predicament that Google failed to announce is worth passing on.

What To Do Now: 1) Watch the VIDEO … 2) Comment and share … and as Frank says, 3) Have “an awesome day!”

Holiday Greetings from the Mandossians

By Alex Mandossian

In this video, I hope to demonstrate to you how “the evolution of a result is more important than the actual achievement of that result.”

Click here if you’re in a hurry and want to watch the video now…

Each year in late December, I’ve shared our Holiday Greetings videos from our home. This video happens to be my favorite because I’m not in the video, but our newest addition to our family is … her name is Ginger and she loves unconditionally :-)

You can click on any of the pictures from previous years. The faces may change and the teams may change, but what seems to remain consistent is the evolution of holiday spirit.

And as you watch and smile at how my children – Gabriel and Breanna – have evolved sitting on Santa’s lap year after year, I encourage you to think about what your #1 area of improvement was for 2009.

In what area of your personal or professional life would you consider yourself most improved? What seemingly overwhelming challenge did you conquer? What problem did you solve? What predicament did you overcome?

Take and moment to think about it and then write it down and declare it publicly so others who are also reading this blog post can comment and share.

What To Do Now: Please comment and share your most significant improvement in any of these major 7 categories of your life – Business/Career, Finance, Fun, Health/Fitness, Relationships, Personal or Contribution.

Will You Join Me On “The BIG Call?”

By Alex Mandossian

Today, December 1st, marks the first day of Global Teleseminar Week which also begins Teleseminar Marketing Season in winter and spring.

And on the first Thursday of December (for the past five years), I’ve hosted “The BIG Call” which is my biggest and most content-rich Teleseminar training of the year. Do what it takes to join me, okay?

I really want you to clear your calendar for that evening and as you register for The BIG Call VIP Code: AM3964. That VIP Code shaves-off $79 from the $99 tuition everybody will pay without it.

WHY Must You Participate? Because you’ll get private access to over 2 ½ hours of densely-rich content that will significant do two things for you:

1) More Money: You’ll dramatically increase the possibility of transforming your annual income into a monthly income within 3 years, or less!

2) More Time: You’ll dramatically increase the possibility of maintaining your current income (if you’re happy with your current income) and triple your time-off!

WHAT Is The BIG Call? It is a LIVE and unique Teleseminar training on how to grow (or start) a business by adding the cash-generating power of Teleseminars to your current and future marketing mix.

You will also get access to a 21-page Action Guide that you’ll fill-in during the call as you listen and follow along with me guiding you every minute along the way.

HOW Do You Participate? Just grab your mouse and click here. If you’re [Read more…]

A Thanksgiving Post for 101 Teachers in My Life

By Alex Mandossian

I enjoy making lists.

The list I want to reveal to you this Thanksgiving Day is my Gratitude List of 101 Teachers who have influenced my life and reminded me of the importance of being a lifelong learner.

This partial list is alphabetized by first name. Many of my Teachers are still living and some have passed on.

I consider this a “partial” Gratitude List because I’m absolutely certain that I’ve overlooked lots of people who have had deep influences on my personal and professional life. Forgive me if you are one of those people.

If you’ve taught me something, but don’t see your name on the list, again please forgive my oversight and help me complete my list by commenting & sharing what you feel you’ve taught me.

Sound fair enough?

My purpose in sharing my 101 Teachers list is for you to create your own. I encourage you to make a list of your Teachers and share it publicly as a declaration … just like I did.

The simple act of writing the names and what you’ve learned will put a smile on your face and make you feel great.

To see my list of 101 Teachers, click here –> [Read more…]

Negative Publicity? Not for Ex-Baywatch Star

By Marc Harty

Web PR Celebrity and negative publicity often go together like hand in glove.

I’m sure you’ve followed the David Letterman extortion plot saga.He had affairs with female staff members and when faced with extortion he went public and admitted his failings with transparency and humor.

Letterman has received good grades in his response to the negative publicity. And his ratings are up 38% since the disclosure.And while Letterman’s ethics and response have been debated at length, in this article I focus on a lesser known celebrity’s response to negative publicity.

I chose this example because the issue is one more common and sympathetic: weight gain from a previously “hot” body.

Here’s the headline from The Huffington Post: “Nicole Eggert Fat? Baywatch Babe Takes on Weight Critics In Funny or Die Video”

The Situation

Nicole Eggert played lifeguard Summer Quinn in over45 episodes on Baywatch, the TV show from 1992-1994.

As such, she spent many an episode in [Read more…]

“Deep Dive” for a Fresh, New Perspective

By Alex Mandossian

I just reviewed my favorite posts for 2009. In today’s post I decided to list five of them (see below) for a “deep dive” and content review.

Please comment and share on all five and here they are in reverse chronological order:

The 4 Most Reliable Tele-Interview Questions
Click here to go to this post on September 24, 2009

Worldwide Survey to Define “Abundance”
Click here to go to this post on July 21, 2009

Why Multitasking Destroys Your Productivity
Click here to go to this post on April 28, 2009

History Of The “Entrepreneurial Revolution”
Click here to go to this post on March 3, 2009

3 Marketing Lessons Learned From Geese
Click here to go to this post on January 20, 2009

A daily “deep dive” into material you’ve learned from in the past – blog posts, articles books and audio programs – is a great way to re-view and re-learn with a fresh and brand new perspective.

My suggested “deep dive” review (5 blog posts above) will take just 30 minutes out of your day, but the fresh new perspective you gain afterward may last you a lifetime!

My Morning Ritual: I do a “deep dive” into [Read more…]

Revisit the World’s Greatest “Squeeze Page”

By Alex Mandossian

On September 4th of this year, I flew in my marketing Team for a one day planning meeting.

There we were, sitting in my dining room waiting to eat lunch when Eric Lingenfelter, my web development director, asked this interesting question:

“What’s the world’s greatest ‘squeeze’ page?”

I thought about it. My other team members thought about it. We eventually went around the table with rapid-fire attempts to give the right answer.

But to every answer Eric kept shaking his head smiling and saying, “Nope, nope, nope, nope …” until I finally asked him what he thought was the world’s greatest squeeze page.

“The world’s greatest ‘squeeze’ page is …

Drum roll …

Take a guess …

Oh, c’mon … take a guess …

After you make your guess, grab your mouse and click ->->-> [Read more…]

The 4 Most Reliable Tele-Interview Questions

By Alex Mandossian

Kolb Post1 Whenever I conduct a Teleseminar interview with a thought leader in my area of interest, I often lean on the four learning styles that researcher David Kolb discovered in the 1980s.

Your listening audiences typically fit into four distinct learning styles Kolb uncovered and they are: WHY learners, WHAT learners, HOW learners and WHAT IF learners.

Which of the four learning styles do you feel that you fit into?

Regardless of your learning style, I believe anyone can become a great interviewer if they focus on what Kolb’s findings over 20 years ago.

To make it easy for you, here’s the questioning sequence template I utilize in my own interview that is a trusted friend to inoculate me from embarrassment or and criticism from blowing an interview:

WHY is (TOPIC) so important for our audience to learn more about?
WHAT is (TOPIC) by definition?
HOW does (TOPIC) work in a step-by-step process?
WHAT IF our listeners utilized the strategies you are teaching us about (TOPIC), what would their live be like in 30 days, 90 days, 1 year?

Just fill-in your topic of interest where you see “TOPIC” above and you’re good to go!

You can also ask questions about obstacles or strategies or questions that are specifically relevant to your topic and audience. But the four questions you can’t live without are the WHY, WHAT, HOW and WHAT IF questions.

I consider them my four most trusted servants to [Read more…]

The 4 Pillars of the New PR

By Marc Harty

PR Pillars New PR offers far more publicity opportunities than old PR ever did, especially for those who are not marketing experts.

In “The New Rules of Marketing and PR” author David Meerman Scott explains, “The Internet has made public relations public again, after years of almost exclusive focus on media. Blogs, online news releases and other forms of Web content let organizations communicate directly with buyers.”

In the past, the media, as gatekeepers, deemed who received exposure and who didn’t. New PR offers many ways to reach prospects, buyers and key influencers directly.

And yet with so many choices available, it’s easy to over emphasize technology and tools while core activities like strategy development often receive short shrift.

For that reason, I present “The 4 Pillars of the New PR.” (Complete with handy mnemonic device for easy reference: each pillar begins with the letter “S.”)

New PR Pillar #1: Strategy

Strategy is “the what” and tactics are “the how.” The “what” could be [Read more…]

Action Guides Accelerate Your Learning

The Google Alert You Never Got

Holiday Greetings from the Mandossians

Will You Join Me On “The BIG Call?”

A Thanksgiving Post for 101 Teachers in My Life

Negative Publicity? Not for Ex-Baywatch Star

“Deep Dive” for a Fresh, New Perspective

Revisit the World’s Greatest “Squeeze Page”

The 4 Most Reliable Tele-Interview Questions

The 4 Pillars of the New PR

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