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Discover the Power of FAQ Templates to Capture More Online Sales

By Alex Mandossian

If you want to capture more online sales faster, better and with the least amount of human effort then I encourage you to develop FAQ templates.

What are FAQ templates? Well FAQ stands for Frequently Asked Questions. So FAQ Templates are templates that allow you to include frequently asked questions on your web sites, blogs, and other marketing communications.

Adding FAQ sections to your websites and other marketing communications are often your very best automated sales tools that consistently and repeatedly capture more sales by minimizing resistance.

Whatever your area of expertise, there are frequently asked questions by your prospects and even your members and customers. You discover these FAQs in at least 2 ways:

1. Pay attention to what your prospects and community is typically asking you, and

2. Ask them. Ask them what their questions are, what their biggest challenges are, what they struggle with the most.

Then provide both the questions and answers on your web sites and marketing messages and you have now answered new prospects questions before they have even asked them. This ups your perceived expert status and reduces sales resistance from the beginning.
[Read more…]

Are You an Inventor Or Improver in Your Business?

By Alex Mandossian

“Never invent, always improve.”

This four-word sentence is indelibly etched in my mind right now. I also have that quote framed and hanging on the wall of my home office.

The marketing philosophy of choosing improvement over invention has generated millions of dollars for my info publishing business and my students’ businesses.

Although the idea of becoming an “Improver” is not as sexy as being known as an “Inventor,” it is improvement, not invention, that has generated billions for some of the most renowned Thought Leaders in history. Ironically, many of these folks have been inaccurately dubbed as “Inventors.”

Here’s one example: Nikola Tesla invented the modern alternating current electric power (AC) systems. Thomas Edison improved it. Telsa died broke. Edison died a millionaire.

Here’s another: Charles Haanel is the true “father of personal development” in my opinion. He invented The Master Key System, yet he died in obscurity acknowledged by only a few loyal followers. [Read more…]

Why Aren’t You On LinkedIn Yet?

By Alex Mandossian

“How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it so easy for you to be remarkable?” – Seth Godin

Are you on LinkedIn? If not, why not? The site has over 100 million members, with a new member joining every second. [Read more…]

The Seven Secrets of Action Management

By Alex Mandossian

Secret Number 1: Create Your Master To-Do List – Don’t write your list the day you want to do those things, write it the day before – sometimes a few days before. You want to write your master to-do list for the future. Why? Because it’s easier to come to a desk that’s clean and has a master to-do list that’s already been written sitting on it – that way, you can start your first prime-time hour by attacking that list and crossing things out. Isn’t that a lot easier than trying to invent things to do?

Secret Number 2: Block out your daily prime-time hours – A prime-time hour is anything you control 100% percent of and is going to generate revenue for you now or sometime in the future. Now, you can have just one prime-time hour a day or two a day, even four a day. Most people don’t have any.

Secret Number 3: During prime time, put pressure on yourself by using a timer – Put the timer where you can see it, right next to your computer screen. When that thing is counting down, is that putting pressure on you or what? When the beeper goes off, stop everything you’re doing. It’s incredibly important because you’ve got to give yourself a break.

Secret Number 4: Capture your big ideas digitally – Record three, four or maybe five thoughts that come into your head during the non-prime-time hours. And once they’re recorded, you don’t have to think about them anymore. You can purge them from your mind, freeing your brain to come up with more.

Secret Number 5: Offer one free consultation per week or per day – This is a free consult with a twist. The clients know that at the end of that consultation, if they want to continue to work with you, they are going to pay up at the end of the session.

Secret Number 6: Find a mutual coaching buddy – It’s great when you can give something to somebody, and they can give something back. Find a mutual coaching buddy.

Secret Number 7: Set your revenue quota every ninety days – First, figure out what you can make in a year, then divide that into weekly goals. Make sure it’s realistic. I like weekly goals because they’re easy to measure. Write down every week if you made it or not. Then, every 90 days, review how you did and adjust it – either up or down.

Want to learn more? Click here.

How do you stay focused each day? Leave your Facebook comment below in the Facebook comment box.

Jim Rohn Lessons on Life [VIDEO]

By Alex Mandossian

I hope you take a few minutes to watch this video that I recently came across on the official SUCCESS magazine YouTube channel. It’s only about three minutes long, and is worth watching. Take a look:

Do you have a quote or saying that you try to live your life by? Post it in the comments section below.

Internet Marketing Action Secrets – How to Digitally Capture Your Ideas

By Alex Mandossian

Here’s what I do from 6:30 to 7:30, I’m in prime time – not for the whole hour, but for 47 minutes. When that beeper goes off, I go downstairs and either do some sit-ups, pushups or grab a glass of water or a cup of coffee.

During that time, I have a digital recorder with me. It’s one I got from Radio Shack, for about sixty bucks. You deserve to give this to yourself, so spend sixty bucks. Don’t buy one that has two hours on it, or even sixty minutes. Buy one that only gives you fifteen minutes or at the most thirty minutes. I’ll explain why in a moment.

Record three, four or maybe five thoughts that come into your head during the non-prime-time hours. This is not only during your break, but during any non-prime-time hours. I keep that recorder next to me because then I can record my big ideas the moment they pop into my head. And once they’re recorded, you don’t have to think about them anymore. You can purge them from your mind, freeing your brain to come up with more.

Once you’ve digitally recorded five or six ideas, then I want you to write them down in an idea file – whether that is a notebook or a Word document. This is why I don’t want you to have two hours worth of recording time – if you have two hours worth of ideas on your recorder, you’re never going to transcribe them.

When you type them or write them, it’s different activity – a different modality of learning. So, now you have the tactile, the kinesthetic and the auditory. Heck, if there were scratch and sniff, I would do that to. Now, the idea really sticks.

How 3 Simple Questions Can Turn Any Disappointment Into Dollars

By Alex Mandossian

Everyone of us has been in the feeling of defeat due to something not turning out the way we’d planned, whether it’s personal or professional. Wikipedia has an interesting way of defining “disappointment.” If you take a moment to look the word up, here’s what you’ll find: “The feeling of dissatisfaction that follows a failure of expectations to manifest. It differs from regret in that the individual feeling regret focuses primarily on personal choices contributing to a poor outcome, while the individual feeling disappointment focuses on the outcome.”

Read this real life Case Study of the string of disappointments this famous American endured during the first 50 years of his life…

At the age of 7, his family was forced out of their home, so he worked to help support his parents.
At the age of 9 his mother died.
At the age of 21 he failed in business.
At the age of 22 he ran for the legislature, lost his job, and was turned down for law school.
At the age of 23 he started another business on borrowed money, by age 24 was bankrupt.
At the age of 25 he was engaged to be married and his fiancé died.
At the age of 26 he had a nervous breakdown and was in bed for six months.
At the age of 28 he was defeated as speaker of the state legislature.
At the age of 33 he ran for congress and lost.
At the age of 38 he ran for congress again and lost.
At the age of 44 he ran for the US Senate and lost.
At the age of 46 he tried for his parties Vice President nomination. He received less than 100 votes and lost.
At the age of 48 he ran for the US Senate again, and lost.
At the age of 50, he was elected as the 16th President of the United States!

Of course I’m talking about Abraham Lincoln. And because of his vigilance and resolve to overcome the major disappointments in his personal and professional life, he helped reshape and even dramatically change the deeply rooted prejudices that once plagued the people of his country. Lets face it, when it comes to disappointment we can either allow it to be a weight or we can give it wings.

If your choice is to fly…

Then Take Action Now: Consciously think back to ONE big disappointment you recently experienced in your entrepreneurial life and then ask yourself these 3 questions:

What really happened?
What should have happened?
What breakthrough can make it right?

By consistently and repeatedly asking these 3 questions, I’ve planted the seeds to the biggest marketing breakthroughs in which I’ve collaborated. Looking back on my own marketing accomplishments, one of the things I’m certain of is that my disappointments inspire me to storm the gates that others gladly sneak past. When you learn how to handle disappointments – miscommunications, violated expectations or thwarted intentions – as welcomed guests into your business life, you’ll have the mindset of cheerful expectancy of having a breakthrough not long after.

How do you overcome failures or disappointment? Leave your answer in the comments section below.

WEBSITE CONVERSION: Turn Prospects Into Customers and Customers Into Raving Fans

By Alex Mandossian

How do you boost your productivity with website conversion?

What is conversion? Conversion to me means turning prospects into customers and customers into evangelists or raving fans.

Boosting productivity with conversion involves three incredible and uniquely simple questions, which make good websites great.

See below:

How To Make Money On Your Website

View more documents from Alex Mandossian

What other questions do you have for me about your website? Ask me in the comments section below.

The Crucial Skill for Tomorrow’s Leaders [VIDEO]

By Alex Mandossian

It was Steve Jobs who said, “Innovation distinguishes between a leader and a follower.” What do you think it takes to be a leader? Before answering this question, see what a few other people had to say when asked the question:

So what do you think? What is the single most important skill that the leaders of the future will need? Leave a comment for me below. I’d love to start a discussion on this topic.

What You Can Learn From Entrepreneurial CEO Walt Disney

By Alex Mandossian

One of the dominant behavioral traits of history’s most successful Entrepreneurial CEOs is: tenacity.

When you look it up in any dictionary you’ll soon discover that it’s typically defined with two-word combinations such as: persistent determination, stubborn perseverance and unrelenting doggedness.

Anytime a behavioral trait like that requires an adjective and a noun to be defined accurately, it’s something I enjoy looking into.

Biographer Dr. Gene Landrum reports, “Creative geniuses (like Walt Disney) never give up and therefore seldom succumb to the vagaries of change and innovation.”

When Disney drew the first Mortimer Mouse (later Mickey Mouse) many of his associates, including his brother, Roy, laughed at his creation.

His colleagues and critics did the same for The Three Little Pigs and Snow White and the Seven Dwarfs. Both animated productions were labeled “Disney’s Folly.”

Walt’s Disneyland idea was ridiculed as a “carny” idea from a man with a “Barnum and Bailey” mentality. Now it and it’s sister park Disney World are know as “the happiest place on earth.”

But Disney never allowed expert opinion or adversity to halt him from creating what he recognized as unique and innovative children’s entertainment.

It was his tenacity as an Entrepreneurial CEO that enabled him to protect his ideas and confidence to consequently build the world’s most famous animation empire and amusement park!

Disney was extremely productive with approximately 700 films in fourteen languages to his credit. By the beginning of the 21st century, over a billion people had paid admission to see his films.

In my view, it was his tenacity, not his creativity, that inaugurated the Golden Era of Disney (between 1936 and 1941) when he produced many of the greatest animated movies in history.

But it didn’t start out “golden” because in 1934 when Disney decided to produce Snow White and the Seven Dwarfs (the first full-length animated feature film), motion picture critics went into shock.

“How could a fairy tale suspend the interest of a viewing audience through over a half-dozen reels of action?” they sneered.

Almost everyone in the motion picture world regarded the movie, Snow White and the Seven Dwarfs as “Disney’s Folly.”

But Disney didn’t give up on his dream. When the bankers refused to fund this story of a fantasy princess whose innocence wins out over the wicked witch, Disney was out of money half-way through filming.

The extreme pressure and anxiety caused Walt to suffer his third nervous breakdown in 1935.

Again, Disney’s tenacious resolve never gave in to those wanting him to stop the project. Although the film almost destroyed his marriage (he often slept at the studio night-after-night), in mid-1935 he finally convinced Bank of America to loan him $5 million to complete the animated film.

The release of Snow White and the Seven Dwarfs is Walt Disney’s crowning achievement and a great example of how a tenacious Entrepreneurial CEO can add massive value to the rest of the world.

Twenty million saw the movie during the first 18 months of its release. Time magazine hailed it as a masterpiece and Variety called it an “all-time box office champ.”

At a time when movie tickets sold for twenty-five cents each, it’s remarkable that Snow White could earn $8 million its first year out of the gate and an unprecedented $100 million by 1991!

The movie was shown in eight languages and enthralled audiences strolled out of the theatres humming, “Heigh ho, heigh ho … it’s off to work we go.”

I want you to remember Walt Disney’s tenacity the next time you see a Mickey Mouse T-shirt in an airport or theme store in any city in the world. His theme parks in Anaheim, Orlando, Tokyo and Paris attract over 65 million visitors annually.

By 1995, the company Walt Disney tenaciously built employed over 100,000 people and shocked the financial world when Michael Eisner announced on July 31st, 1995 (13 years ago today) the acquisition of ABC for $19 billion.

But the most astonishing fact of all is that of the dozens of animated movies that have since produced hundreds of millions in revenues worldwide, two-thirds of them were considered a loser on Walt Disney’s first release!

This over-achieving high school dropout overcame the ridicule from his colleagues and critics, he sidestepped multiple flirtations with bankruptcy (including two bankruptcy filings in the early 1920s) and pushed through eight (yes, eight) nervous breakdowns!

His optimism can be summed-up in two sentences he was known to say often: “If management likes my projects, I seriously question proceeding. If they disdain them totally, I proceed immediately.”

Bottom Line? – Tenacity is one of the main traits of any successful Entreprenurial CEO.

Are you ready to learn more about how to be more like Disney? If so, click here to access over 4 hours of my TeleSeminar Secrets Training.

Discover the Power of FAQ Templates to Capture More Online Sales

Are You an Inventor Or Improver in Your Business?

The Seven Secrets of Action Management

Jim Rohn Lessons on Life [VIDEO]

Internet Marketing Action Secrets – How to Digitally Capture Your Ideas

How 3 Simple Questions Can Turn Any Disappointment Into Dollars

WEBSITE CONVERSION: Turn Prospects Into Customers and Customers Into Raving Fans

The Crucial Skill for Tomorrow’s Leaders [VIDEO]

What You Can Learn From Entrepreneurial CEO Walt Disney

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